“Siri is much more than just a useful feature for Apple’s iPhone 4S,” Ben Bajarin writes for Tech.pinions. “Siri is also incredibly strategic for Apple.”
“As I evaluate products, platforms, and companies’ strategies, I am looking for things that invite consumers into an ecosystem and then encourage ecosystem loyalty,” Bajarin writes. “This is essentially the root of differentiation going forward.”
Bajarin writes, “Siri in my opinion is the first step in moving computing from personal to personalized — something that happens when your personal electronics learn and understand things about you without you having to personalize it yourself. When you use Siri, even though it is in beta and in a very early stage of its life-cycle, you observe how it learns and remembers certain key things about you. Inevitably over time as Siri learns more about you and hits her groove as a true personal assistant, this feature will keep you loyal to Apple’s ecosystem.”
Much more in the full article – recommended – here.
[Thanks to MacDailyNews Reader “Ben Bajarin” for the heads up.]