Apple reportedly mulling the end of Mac Pro line

“Despite the coming availability of a new generation of Sandy Bridge desktop CPUs suitable for advancing Apple’s Mac Pro line, the company has reportedly been evaluating whether to continue to invest in furthering its full-sized workstation line beyond this year in the face of limited sales,” Kasper Jade reports for AppleInsider.

“Although the Mac maker has reportedly developed a revision to the existing Mac Pro that may or may not see the light of day, people familiar with the matter said management as far back as May of 2011 were in limbo over whether to pour any additional resources into the product line,” Jade reports.

“According to these people, the consensus among sales executives for the Cupertino-based company was that the Mac Pro’s days — at least in its current form — were inevitably numbered,” Jade reports. “In particular, internal discussions were said to focus around the fact that sales of the high-end workstations to both consumers and enterprises have dropped off so considerably that the Mac Pro is no longer a particularly profitable operation for Apple.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]

104 Comments

  1. Not a good sign if true. We all get that Apple’s now focused almost exclusively on the consumer space, but not supporting *any* pro products would be unfortunate.

    If they drop the current Pro they must replace it with a smaller pro form factor. There are plenty of places where an iMac or Mac Mini is just not practical, e.g. not powerful enough, can’t add specialized expansion cards, can’t easily replace or add hard drives, etc. If Apple doesn’t want to cater to that market, fine… but to borrow Steve Jobs’ own analogy, remember that trucks are still very necessary for the heavy lifting, even though cars greatly outnumber them. If people need trucks, they’ll simply migrate to another truck maker.

  2. I guess we shouldn’t be surprised, although it is disappointing. The benefit of a Mac Pro is its expandability. And yet, at the same time, getting a fully tricked out Mac Pro with all the expansion can still run you over 13K. I don’t know how much money studios have these days, but for a single computer to run that hot does seem kind of uneconomical compared to just getting several team members fully tricked out iMacs.

  3. “…the company has reportedly been evaluating whether to continue to invest in furthering its full-sized workstation line beyond this year…”

    Damn, that would suck.

    I suppose that would mean no more need for Apple monitors too then? Oh yeah, a Mac mini with a 27″ T-bolt display *smile*. Yeah, riiiiiight…

    Apple has already nuked X-serve. I hope this doesn’t happen or I’ll be selling a kidney to get one of the last ones in production.

    1. You are forgetting about all the great benefits of the Thunderbolt display with laptops. The display pretty much acts as a dock just needing a thunderbolt cable plugged it, and you also have your laptop power from the display too.

      I think the thunderbolt display was designed for the laptops, not for the Mac Pro. The writing may be on the wall right there.

      1. I’m on my 3rd MacPro (G5 before that) and I DON”T WANT a EXTERNAL drive bay enclosure. Thats one less thing to keep powered up, one less power supply, less cabling tangled up on my desktop etc…

      1. Agreed. A modular pro system to replace the current concept of a box that can have multiple processors, disks, etc.
        Then the modules might also be used to augment Mac book and Mac book pros so even non-pros who want more power could add to the market.

  4. This my second iMac used for my design work including high end photoshop and to be honest dont see any real difference to when I used a macPro.

    Obviously those doing serious 3D work or FCP and/or need expansion and more flexible connectivity may suffer but these are an ever decreasing minority considering the capabilities of the iMac and potential of Thunderbolt. Fact is most design companies have tended to use pretty dated equipment rarely as powerful as I use. Also apart from ram I have never exploited the expansion potential even when it was there. A lot of this is about bragging rights.

    That said I hope that an option is left open for those that do need the expansion.

  5. “reportedly been evaluating”…

    Well, duh. If they don’t evaluate a line, it dies from stagnation. Before going crazy over this, it behooves the curious to find real information, not something that’s “according to these people, the consensus among sales executives”… Remember, sales executives run Microsoft, while former Mac division head/COO and designers run Apple.

  6. If Apple has to get rid of the Mac Pro, they need to at least coming out with a higher end and/or expandable iMac or Mac Mini (but please don’t call it a Mac Maxi). That way Apple would not have to spend the extra time and resources to keep a completely different form factor up to date, and they would be able to make more profit off the Pro level users.

    By the way, I just got a new Mac Pro and LED Cinema Display a month ago and love it. This thing screams. I passed my three year old Mac Pro and Cinema Display off to the new hire, and it runs so well, he thinks he got a new computer too.

  7. If they do this, I hope they seriously consider coming out with a mid range tower. Somewhere between a Mac Mini and an iMac. The reason they don’t have a consumer level tower now is because they don’t want it to compete with the Mac Pro. No Mac Pro, no competition.
    Even if they don’t come out with a midrange tower I think the possibility to expand a Mac Mini or iMac with Thunderbolt should take care of the Pro level folks and even allow the midrange folks to have some more expandability.

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