What photographing Steve Jobs was really like

“Much has been written about Steve Jobs’ co-dependent relationship with the news media: He used publications to promote his products and ideas,magazines and newspapers used exclusive interviews to woo readers and sell copies,” Fortune reports.

“Jobs, perhaps more than most executives, appreciated the importance of strong images to accompany those stories and articles, and he allowed himself to be photographed in creative, dramatic and sometimes humorous ways,” Fortune reports. “The result: A collection of iconographic photos that often captured (and helped promote) Jobs’ humanities-meets-technology ethos.”

Fortune reports, “He was a thrilling subject (most of the time) for the photographers who shot him, partly because of his deep interest in the visual arts. He also idolized Edwin Land, the co-founder of the Polaroid Corporation. “Jobs was absolutely aware of everything on set,” recalls Michael O’Neill, who photographed Jobs many times… Albert Watson shot Jobs in 2006 for Fortune’s feature on the ’25 Most Powerful People in Business.’ The portrait graces the cover of Walter Isaacson’s new biography, and Apple used the picture on its home page after Jobs’ death. He remembers Jobs as being incredibly charismatic, a bit like Clint Eastwood.”

Full article, with an image gallery, here.

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