Steve Jobs left design chief Jonathan Ive ‘more operational power’ than anyone else at Apple

“A new biography portrays Steve Jobs as a skeptic all his life,” Rachel Metz, Barbara Ortutay and Jordan Robertson report for The Associated Press. “Steve Jobs by Walter Isaacson, [is] to be published Monday… The Associated Press purchased a copy of the book Thursday… Advance sales of the book have topped best-seller lists.”

“He called Jonathan Ive, Apple’s design chief, his ‘spiritual partner’ at Apple. He told Isaacson that Ive had ‘more operation power’ at Apple than anyone besides Jobs himself — that there’s no one at the company who can tell Ive what to do,” Metz, Ortutay and Robertson report. “That, says Jobs, is ‘the way I set it up.'”

MacDailyNews Take: By SteveJack: So, in effect, I was right.

Metz, Ortutay and Robertson report, “The book was originally called “iSteve” and scheduled to come out in March. The release date was moved up to November, then, after Jobs’ death, to Monday. It is published by Simon & Schuster and will sell for $35. Isaacson will appear Sunday on ’60 Minutes.’ CBS News, which airs the program, released excerpts of the book Thursday.”

Read more in the full article here.

MacDailyNews Note: Steve Jobs via Apple’s iBookstore (U.S.16.99) here: Steve Jobs – Walter Isaacson.

[Attribution: AppleInsider. Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]


    1. I think more generally they all know what’s made them successful, and wouldn’t want to change their overall approach.

      The band has lost their front man, but they still know how to jam together.

  1. The future of Apple is going to be about trust and respect.

    If Tim Cook is trusted to make supply chain decisions, and puts his faith in guys like Ive, Forstall and Schiller to do what they do best . . . then perhaps Apple isn’t as strong as it was with Jobs at the helm but it’s still FAR stronger than any other software/hardware company on the planet.

    Having another huge lead in input design (this time voice) gives Apple a great chance at future ass kicking.

  2. Ok I can’t wait until the book comes out.

    I find it fascinating as the info dribbles out.
    I also wish more companies operate like Apple, putting the right people who are passionate about their job into the right positions.

    Its just so refreshing to learn how vs. the standard practice of just minting harvard mba rejects at the executive level and hoping their training making and selling widgets on paper pays off.

    I think Apple is a good lesson in what has long been forgotten in business in the USA. The lesson is that you have to put people who are passionate about the products and live the business at the top. People who believe in making a great product first, and earnings second.

    You can’t just put a ‘numbers’ guy up there and try to pump the stock each quarter… its a recipe for long term extinction.

  3. The jackals are out in force over at Yahoo Finance, which published this article. They’re tearing Steve Jobs apart. Amazing. Sometimes I don’t think there’s any hope for this world at all.

  4. Apple’s USP is design excellence and always has been.
    You can have the smartest supply chain inthe world but without design you needn’t bother.
    ‘i’ everything has been the key to sucess and that’s down to Ive

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