“Apple is now the most valuable technology company in the world, a 12,000-strong organization nestled in Cupertino, Calif. with the exceedingly rare ability to alter the trajectory of an entire industry with a single product release,” JP Mangalindan writes for Fortune.
“With Steve Jobs’ passing, the onus falls on CEO Tim Cook and a talented executive bench to continue innovating and maintaining the company’s market dominance,” Mangalindan writes. “It has the tools and people in place to do so.”
Mangalindan writes, “Here’s what it needs to do moving forward.”
4 moves Apple must make now
• Delight users
• Maintain mystique
• Play up the executive bench
• Enter new markets
Read more in the full article here.
MacDailyNews Take: Presumptuous.