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Should Apple replace the company logo with this one?

“A Hong Kong design student’s poignant tribute to Apple founder Steve Jobs became an internet hit Thursday with its minimalist, touching symbolism and brought a job offer and a flood of commemorative merchandise using his design,” James Pomfret and Sisi Tang report for Reuters.

“Nineteen-year-old Jonathan Mak, a student at Hong Kong’s Polytechnic University School of Design, came up with the idea of incorporating Steve Jobs’ silhouette into the bite of the Apple logo, symbolizing both Jobs’ departure and lingering presence at the core of the company,” Pomfret and Tang report. “The design spread like wildfire in cyberspace, drawing hundreds of thousands of posts, and even commemorative caps and T-shirts peddled on eBay featuring his design.”

“‘Originally, I was going to put a black modified logo against a white background,’ said the bespectacled Mak who paid tribute to Jobs at Hong Kong’s Apple store,” Pomfret and Tang report. “‘It just didn’t feel somber enough. I just wanted it to be a very quiet commemoration. It’s just this quiet realization that Apple is now missing a piece. It’s just kind of implying his absence.'”

Jonathan Mak, Apple/Steve Jobs logo

Read more in the full article here.

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[Thanks to MacDailyNews Reader “Terrance” for the heads up.]

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