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Steve Jobs to live on, virtually, in Apple University

“Apple Inc. now has to get down to the business of surviving its founder,” Jessica Guynn reports for The Los Angeles Times. “It’s something that Apple — and Steve Jobs himself — had been painstakingly planning for years.”

“Deep inside its sprawling Cupertino, Calif., campus, one of the world’s most successful and secretive companies has had a team of experts hard at work on a closely guarded project,” Guynn reports. “But it isn’t a cool new gadget. It’s an executive training program called Apple University that Jobs considered vital to the company’s future: Teaching Apple executives to think like him.”

Guynn reports, “‘Steve was looking to his legacy. The idea was to take what is unique about Apple and create a forum that can impart that DNA to future generations of Apple employees,’ said a former Apple executive who spoke on the condition of anonymity to preserve his relationship with the company. ‘No other company has a university charged with probing so deeply into the roots of what makes the company so successful.'”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Matthew C.” for the heads up.]

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