“On Tuesday, the spotlight will shift to Tim Cook, Apple Inc.’s new chief executive, as he faces his first public test since taking the reins from Apple co-founder Steve Jobs,” Geoffrey A. Fowler reports for The Wall Street Journal. “Apple is expected to unveil its next-generation iPhone at an invitation-only event at its Cupertino, Calif., headquarters scheduled to begin at 1 p.m. ET.”
“In the past, Mr. Jobs has served as chief showman at product launch keynotes, but Apple hasn’t said who will present at Tuesday’s iPhone event,” Fowler reports. “Mr. Cook avoided the spotlight when he served as the company’s chief operating officer, even when he filled in for Mr. Jobs twice during the former CEO’s medical leaves in 2004 and 2009. When Apple unveiled its iPhone 3G S model in the midst of one of Mr. Jobs’ absences, the product launch event was run by Apple’s marketing chief, Phil Schiller.”
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