“Tim Cook is following the greatest opening act in corporate history,” Carmine Gallo writes for Forbes. “It’s nearly impossible to satisfy the audience after they’ve seen the best. But Cook has no choice. He’s the new CEO of the world’s most admired brand and it’s not his fault that he’s being compared to the world’s greatest presenter.”
“Cook did something very smart when Apple introduced the new iPhone 4S on October 4th,” Gallo writes. “He didn’t change the plays. In my book The Presentation Secrets of Steve Jobs, I make the case that anyone can significantly improve the quality and effectiveness of their presentation by applying the Steve Jobs ‘template’ to their presentation, whether they use PowerPoint or Apple Keynote.”
Gallo writes, ” Cook stuck right to the playbook. I won’t go through each of the eighteen plays that make up a Steve Jobs presentation, but I will highlight seven techniques that Cook and several other Apple speakers applied, along with a brief explanation of why the technique works.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Ellis D.” for the heads up.]