InMobi, the world’s largest independent mobile ad network, today announces the combined results of its monthly InMobi Mobile Insights network ad data research and a custom iPhone-focused study, iPhone 5 and the Mobile Market. The InMobi announcement acts as a forecast to the scope and effect of the confirmed October 4th Apple iPhone announcement in North America. InMobi anticipates the North American mobile ad market to experience a significant increase in mobile media consumption based on the iPhone 5 consumer data findings.
Apple iPhone 5 potentially the most successful smartphone launch to date
The recent InMobi consumer smartphone survey uncovers that 41% of current mobile users in the U.S., Mexico, and Canada plan to buy an iPhone 5—potentially making it the most successful launch from the consumer electronics giant to date. The study further finds that over 50% of those users will make the purchase within the first six months of the iPhone 5 launch, which could take Apple significantly ahead of its June 2011 market position, and increase its mobile platform market share from 27% in June (comScore Inc., August 2011) to 41%.
However, if Apple only unveils a product update—akin to the 3GS version of the iPhone that Apple released in 2009—interest in the new smartphone will be significantly lower, with fewer than 15% of consumers likely to actively pursue the new handset.
The study finds that consumers are most hopeful for improved battery life; increased processing speed; higher-quality screen resolution; and stronger phone service in the rumored Apple smartphone.
Customer retention and new users
The study uncovered that over half of BlackBerry users (52%) are planning to switch to the new Apple iPhone 5, followed by 51% of current iPhone users and over one in four (27%) Android owners. Even if the announcement only unveils an iPhone 4S, 28% of current BlackBerry smartphone owners plan to switch to Apple, more than double the amount of current iPhone and Android owners.
Percentage of mobile consumers planning to switch to new iPhone:
InMobi’s North America Market Overview, which shows nearly 24 billion mobile ad impressions on the InMobi network over the past quarter, denotes that Apple mobile ad impressions are on the rise in iPod Touch devices and that as a manufacturer, Apple has the majority of the market share, at 29%. Data from the report also indicates a 33% growth in mobile ad impressions over the past three months, and a 39% growth in smart phone impressions in the North America mobile market. An infographic outlining the full findings of InMobi’s most recent research is available at: http://www.inmobi.com/research/.
Commenting on InMobi’s latest findings, James Lamberti, VP Global Research & Marketing at InMobi, said in the press release: “The combination of Apple’s increasing market share in mobile advertising and general consumer interest in their latest technology is another boon for the mobile advertising industry. Apple is currently the clear leader in terms of compelling user experience and customer loyalty, and we feel that their quality and pace of innovation when it comes to mobile devices will continue to improve the content and advertising experience for consumers for iPhone 5 and beyond.”
InMobi is the world’s largest independent mobile advertising network. With offices on four continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 340 Million consumers, in over 165 countries, through more than 47.3 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand InMobi’s offering to creative agencies and brands. InMobi was recently selected as a 2011 AlwaysOn Top 100 Mobile Company in Silicon Valley.
Source: InMobi
[Thanks to MacDailyNews Readers “Dan K.” and “Brawndo Drinker” for the heads up.]
Come Tuesday,
I Do Hope that Apple Put one hell of a Hurt on all these Fake Wannabes.
(Eric T. Mole)
will Rue the day he Stabbed Steve Jobs in the Back.
i know of 10 people w bb or android waiting to switch to the iphone.
all depends if iphone 4s/5 or whatever trumps all the competition. The other side is putting up some nice hardware as we wait.
The hardware looks nice, but the Android OS, while providing some abilities not offered in iOS, is still not as polished. I would say that a good 80% of those that have used both prefer iOS. Unless you fall into the group that likes to mod your OS incessantly, or are determined to have 4G (and live in an area that supports it), iOS on iPhone is still the best for the vast majority of smartphone buyers.
Would you get Al Gore’s fucking picture off of every goddamn page on your site?
I put up with it for a couple days, but now I’ve reached my limit. A few more days and I’ll just stop visiting all together.
MacRumors is starting to look more interesting again.
They should change the poll name to “Which party do you support?”. Would be less misleading…
Damn straight, Engineer. Get this hedge fund opportunist cap’n trader out of my face!!!!!!!!!!!!!!!!!
Look on the bright side. At least it ain’t a picture of George W. Bush.
I’ll take Bush over Gore any day.
Upgraded hardware would be nice, but it the upgrade to iOS that will make the biggest difference. So those of us stuck in the usual upgrade cycle and needing to wait a year will still get lots of the benefit.
That’s right. As long as you have iPhone 4 you should be good. 3GS phones, like me, need to upgrade to finally get the latest goodness in full.
Better screen resolution? Maybe those guys are thinking of the iPad? Or is the average consumer just this plain ignorant?
Was thinking the same thing. The average person is uninformed and knows very little about anything.
I was going to say the same.
Just goes to show that most people are clueless.
I am amazed how many blank looks I get when I tell people how I research a large electronic purchase. The Internet has made it so easy to do.
Even if you just use Amazon to read the user reviews to get a feel if a product sucks or not. Gotta have a large enough batch though.
So many dumb people. Kinda scares me.
IF Apple releases a redesigned iPhone 5, I’ll likely get one. If they just put out an iPhone 4″S” …. Meh, I’ll wait.