Microsoft’s plan to stanch Bing’s hemorrhaging of $1 billion per quarter

“Bing, Microsoft’s two-year old search engine, is losing nearly a $1 billion a quarter, with no sign of letting up,” David Goldman reports for CNNMoney.

“Microsoft has lost $5.5 billion on Bing since the search service launched in June 2009, but the company’s search losses actually pre-date that,” Goldman reports. “In fact, the software giant has never made money in its online services division. Since Microsoft began breaking out that unit’s finances in 2007, the company has lost a total of $9 billion.”

Goldman reports, “At the company’s financial analyst meeting in Anaheim, Calif., last week, Microsoft President of Online Services Qi Lu gave an impassioned speech about how Bing would improve search by ‘reorganizing the Web.’ To do that, Microsoft plans to leverage its network of products and partnerships to gain a better understanding of what the user is after when they enter a query into a Bing search box. Ultimately, Microsoft believes its technical secret sauce will let Bing both expand what is ‘searchable’ and deliver more robust search results than any of its competitors… Stefan Weitz, Microsoft’s director of Bing, believes that if Bing can change the way people think about search, sooner or later users will switch over from Google.”

Read more in the full article here.

MacDailyNews Take: Yeah, uh… Good luck with that, Microsoft.

[Thanks to MacDailyNews Reader “Jubei” for the heads up.]