Apple’s infinite loop: Mothership campus impressive but enigmatic

“This enormous circle, this infinite loop, this shining doughnut that will be the new Apple campus in Cupertino is both impressive and puzzling,” Alan Hess writes for Contra Costa Times.

“Impressive because it will be as elegantly simple as any structure the size of the Pentagon could be,” Hess writes. “The exterior walls will consist almost entirely of glass from floor to ceiling on all four levels, except for thin horizontal sun blades providing a bit of shading. Mostly, those will emphasize the design’s muted, whirring smoothness.”

Hess writes, “What’s puzzling about the design, whose blueprints were made public last week, is how conventional it is conceptually. It breaks almost no new ground in reshaping the Silicon Valley workplace, and where it does depart from the norm it causes problems for itself.”

Read more in the full article here.
 

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

25 Comments

      1. Yeah! That’s what I got when I clicked it the first two or three attempts. Then I copied the link from the button and opened it in a new tab. Got the correct page then.

        When I returned here the link had been corrected.

  1. Apparently, analyzing the new Apple campus building is an exercise in stupidity. Or should that be a stupidity exercise? Either way, there’s a heck of a lot of drivel being spewed.

    1. Agree; now, every media is going to repeat the nonsensical criticism about ring-building being inconvenient as if people would not be able to cross the inside yard to get to the opposite “side” of the building.

      1. Apple will solve the “crossing to the other side of the ring” problem with Apple Campus 3. It will be built on the concept of a Mobius Strip. One will cross to the other side by walking through a wall.

  2. The circular building is emblematic of the wheel, turning endlessly, leading us into the future, leaving behind the monolithic monstrosity that is Microsoft.

    So I say, with all due respect:

    F..k you critic.

  3. Steve Jobs has an affinity for Zen Buddhism. Maybe this is a clue to the meaning, to him, of the design.

    Fundamental to Zen teaching is The Ten Oxherding Pictures, a representation of training of the mind, using a sought-after ox as a symbol for sought-after enlightenment.

    The stage where enlightenment occurs is depicted as a simple circle, representing the mind freed from all its traps.

    “Mediocrity is gone. Mind is clear of limitation.
    I seek no state of enlightenment.
    Neither do I remain where no enlightenment exists.
    Since I linger in neither condition, eyes cannot see me.
    If hundreds of birds strew my path with flowers,
    such praise would be meaningless.”

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