“If you’re an editor working with Apple’s Final Cut Pro, you’re probably well aware of the controversy and debate surrounding its latest release, which the company has dubbed Final Cut Pro X,” Lawrence Jordan, A.C.E. writes for the Motion Picture Editors Guild Magazine.
“On a fundamental level, FCP X is indeed a flexible, powerful and incredibly innovative piece of software,” Jordan writes. “It simply is not Final Cut Pro in any way, shape or form. It is a super-charged update of iMovie, and Apple would have received a lot less flack from some of its most loyal (and vocal) customers if it had just presented FCP X this way.”
“Marketing debacles aside, once you dig in and start to really understand the breadth and depth of the things it can do, it’s hard to argue that Final Cut Pro X is not groundbreaking,” Jordan writes. “It’s a slick, sophisticated and innovative rethinking of the editing paradigm that, considering Apple’s weight and power in the marketplace, will very likely be embraced by an entire new generation of media creators––people who will be crafting stories into the future, for platforms and devices that don’t even exist yet.”
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Jordan writes, “Although I can’t recommend it to my fellow editors for editing features or television in its current incarnation (after all, it is only version 1.0), I look forward to what Final Cut Pro X will have to offer as it matures and as Apple begins to deliver on promises of a professional-level product that meets the needs and expectations of both its new and experienced users.”
Read more in the full article here.
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