“Microsoft’s Zune media players faced an extra setback Tuesday after Zune HD business development manager Dave McLauchlan said he was exiting the company,” Electronista reports. “The company veteran resigned last week and will finish Friday. His ultimate destination is Buddy, an early startup that will help make mobile apps ‘cheaper, faster & easier.'”
“The shift comes after a string of senior-level exits from Microsoft. For McLauchlan, it also carries a degree of irony as he had promised half a year ago that the Zune HD will live on,” Electronista reports. “While the project isn’t known to be ending, his withdrawal will still cause some disarray at a time when many are questioning the survivability of an MP3 player that hasn’t been given a hardware revision since 2010.”
Read more in the full article here.
MacDailyNews Take: How do you end a high-profile failure whose name long ago became synonymous with fecal material and/or the act of expelling such material and whose end would trigger yet another PR nightmare? You let it wither on the vine and hope everyone forgets about it just like Microsoft is doing with their Zune players. Microsoft PR Think: If there is no definitive date of death, it never died, even though it’s dead.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Microsoft to finally pull plug on ill-fated Zune? – February 15, 2011