“‘New Girl’ won’t be so new by the time it premieres Sept. 20 on Fox,” Andrew Wallenstein reports for Variety.
“The bow of the Zooey Deschanel comedy has been available to view since late August in select hotel TV systems and screenings in Fox-affiliate cities,” Wallenstein reports. “The staggered marketing strategy calls for more sampling opportunities in the coming days via in-flight viewings, colleges and so-called tastemaker hotspots like Los Angeles’ Smog Shoppe.”
Wallenstein reports, “In the weeks leading up to launch, “Girl” will be available for free on digital platforms besides iTunes including Hulu, Fox.com, VOD and a Deschanel-backed blog called Hello Giggles.”
Read more in the full article here.
More info and download link via Apple’s iTunes Store here.