“Suggesting the Apple brand is bigger than the company’s iconic founder, a daily tracking survey has found that consumer perception of Apple actually improved following the resignation of Steve Jobs,” Neil Hughes reports for AppleInsider.
“The latest poll from YouGov BrandIndex shows how consumers’ opinion of the Apple brand fluctuated following the announcement last week that Jobs would resign as chief executive of Apple,” Hughes reports. “While attention surrounding Apple unsurprisingly increased, so too did the company’s reputation.”
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Hughes reports, “Sitting around 35 points on the poll’s scale just days before the announcement on Aug. 22, the [reputation] number shot to near 60 points by Aug. 26, two days after Jobs stepped down and Tim Cook took over as CEO.”
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MacDailyNews Take: After week-long media orgy of premature eulogies, the general public has been suitably reminded of all that not only Steve Jobs has accomplished, but all that Apple has done and means to the world as well.