How Apple’s handling customer emails to execs as Tim Cook takes charge

“Steve Jobs has been famous for his willingness to interact with customers via email, issuing terse and sometimes surprisingly candid answers to users’ questions and complaints on occasion. With Tim Cook now officially taking the reins at Apple, some have questioned whether he has any interest in similar interactions with customers,” Eric Slivka reports for MacRumors.

“Cook has clearly been flooded with emails over the past few days, many of which have offered him congratulations on his new position. Notably, Cook does seem to be taking the time to respond to those emails, suggesting that he may indeed be interested in personal communication with Apple customers,” Slivka reports. “Most of the responses so far seem to have been of a simple nature thanking the senders, although some have included a bit more detail relevant to the senders’ content.”

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Slivka reports, “Jobs of course remains as Chairman of Apple’s board of directors, and his email address presumably will remain active. It is unknown, however, if he will continue to answer customer emails sent his way now that he has stepped down. Jobs does not appear to have answered many emails, if any, in recent months, and thus he may have already stepped away from that communication channel.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]


    1. MobileMe was dropped a few months ago. People with Macs know about it. Similar service will be called iCloud, will have a free subscription type, and will roll out soon. Check online for more details or go to please. If you do not have a Mac, it may not be as useful to you, but still useful if you have an iPod or iPad.

  1. This may be the only thing that’s different from the time Steve ran things. It was always fun do occasionally see Steve’s very succinct responses to random inquiries by ordinary people. While Tim may continue the practice, it just won’t be the same as when Steve did it…

    1. You know someone has to sit there and screen emails before they get to either Steve Jobs or Tim Cook. These guys don’t have the time to scroll all the emails each day.

      I wouldn’t be surprised that a program receives and analyzes the content in various ways an passess the relevant ones on to the real person who screens messages.

      If you are “inside the walls” all day with senior execs and developers it is easy to miss what the average consumer might say, as I don’t think these execs have a free time and they likely work 12 hour days.

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