“As many of you know, I have been covering Apple for 30 years. Over the course of that time, I have often been stumped by the incredible loyalty of Mac, iPod, iPhone, and now iPad users all over the world,” Tim Bajarin reports for PC Magazine. “In some cases, that loyalty is backed by an almost religious fervor. Mac worshippers aggressively defend Apple and its new legion of fans, especially those now with iPads, are almost evangelistic in the way they talk about the device, show it off to their friends, and attempt to convert them.”
“This level of loyalty can be traced back to before Apple even released the Mac. The company’s fervent followers, circa the Apple II, embraced Jobs and Wozniak’s creed that computers should be affordable to all, not just the computer professionals in business and higher education,” Bajarin reports. “When the Mac vowed to make the computer more user-friendly, new disciples pledged allegiance to Apple.”
“But is the reason more people are buying Apple’s products simply because Apple creates clean and dependable products? Partly, yes. But I’ve had a nagging feeling inside that this only explains half of the reason. Last year, I came across a Ted Talk by Simon Sinek titled ‘How Great Leaders Inspire Action’ that helped me get a better handle on this question,” Bajarin reports. “I highly recommend you spend 18 minutes and watch it, as it explains not only why Apple is successful but why major leaders like the Wright Brothers and Martin Luther King, Jr., were so effective as well.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]