“Apple has started to push AirPlay on its US TV commercials,” Eric Jackson reports for Forbes.
“To me, this suggests that there will be an imminent announcement of Apple’s big push into TV,” Jackson writes. “Consider that Apple has already made huge pre-purchases of liquid crystal displays. It also has the direct go-to-market delivery mechanisms through its network of stores and online — something its competitors don’t.”
Jackson writes, “The ‘tell’ for Apple finally betting big on this market could the ‘education’ it is doing on AirPlay in these newest TV ads.”
Read more in the full article here.