“Tim Cook has big shoes to fill and he can’t do it by just pushing out snazzier versions of the iPhone or iPad,” Sinead Carew and Edwin Chan write for Reuters.
“Apple Inc’s newly minted CEO needs a revolutionary product to prove he has the chops to succeed Steve Jobs, and that may be a full-on assault on the living room by as early as 2013, analysts and industry experts say,” Carew and Chan report. “‘The TV is the obvious gap in Apple’s product line up,’ CCS Insight’s John Jackson said. ‘There’s pressure to constantly innovate, (but) there’s more than sufficient momentum at Apple right now that they don’t need to reinvent the movie screen the TV, the car or the horse and buggy in the immediate term.'”
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Carew and Chan report, “‘The Holy Grail is the living room,’ said David Rolfe at Wedgewood Partners, which devotes 9.5 percent or about $1 billion of its portfolio to Apple. ‘They would get into it, only if they can make a significantly better product than what currently exists.'”
Read more in the full article here.
They need to create a box that releases different smells of the content you’re watching. (only the good ones of course)
‘smellyvision’? Are you for real. Why on earth do you want you house to smell like the items in some TV show?
Your idea STINKS
Hop off my post, troll
Get a sense of humor, asshole.
I didn’t say YOU had to buy it. Respect opinions.
… Been tried many times for over the last century, including one that plugged into your computer and worked over the Internet. The only version that was not a flop was the plain old analog ‘Scratch And Sniff’ card, still limping along in the current ‘Spy Kids’ movie. The cologne ads in magazines have been using Scratch And Sniff for decades.
Smell-O-Vision
Scratch And Sniff
How about the smell of a fruit called the durian – the smell of which could turn an Asian durian-eater to lust for its exotic taste. But to a westerner, the smell of the durian is so foul and lingering that he would throw up on the spot. That’s why the durian is not allowed on an airliner.
I really wish Apple would take on Motorola/Google set top boxes.
In the coming year, cable will no longer be required to distribute analog signals for basic channels. This waste of bandwidth will be put to better use with more HD channels and better internet.
It would be great if we could shop set top boxes like we do modems, enabling us to get a box that does better scheduling, recording and networking between iOS devices and computers.
coming
The state of cable box TV and providers like Time Warner sucks, period. These companies don’t have the forward thinking innovative thing in their corporate head as Apple does. They love to stagnate and just let things sit and fester for years as “good enough.” Similar things were happening with mobile phones and we know what eventually happened there. You snooze, you lose.
I’m no fan of TW Cable, but to be fair, they have given us a free iPad app that allows me to watch over 70 channels in HD. It works shockingly well. I think we TW subscribers are all a bit surprised.
I think I saw an article in the past week where TW is going to sell Slingboxes for $100, about $90 less than retail, allowing cable subscribers to sling. I think it’s free.
Okay, I looked it up:
http://www.nytimes.com/2011/08/24/business/media/time-warner-to-subsidize-subscribers-tv-device.html
Not quite what I remembered. They give you a free Slingbox Pro HD, (I think it’s $240 at retail), if you subscribe to their high-end cable service, $99 a month.
I hate it that all these boxes use a LOT of electrical power. Even in standby I measure 15 Watt each. I don’t know how many are in standby at any given moment in time but I imagine we could do with 1 or 2 powerplants less if Apple would use it ‘s low power designs for them.
i have been doing some research in to this with my company for the past two years. We sell every monitoring equipment.
Are you ready for this? 27 billion kwh/yr. The usage of the entire state or Maryland for one year. It disgusts me. There is no chance we need a PVR that bad to justify the electrical consumption. This is something at you would think regulators would stamp out. If they mandate automobile emissions, why not mandate we stop psissing away this amount of energy on recorded TV shows.
Damn straight!
You’re lucky, my HD PVR is 22W “standby”, and 27W when the HDD spins up (which it does every 5 or 10 minutes even when in “standby”). Turning it on is still 27W, so it’s like it’s processing the HD signal and passing the signal on even if the TV is off. 24x7x365. I reset my Kill-a-watt meter last Friday night, and watched almost no TV over the weekend, and it’s already reading over 2 kWh.
And I can’t just power it off either–the damn thing takes 5-10 minutes after powerup to reauthorize. I suppose I could put it on a timer when I’m out during the day, or sleeping at night…
My Humax Freeview DVR uses 1 watt on standby, 18 watts in use. I don’t know if these are available on America, but they’re the best in the UK – as they should be, at twice the price of their competitors whose standby is one single watt less than in use.
Even if available in North America, I couldn’t just buy any old HD PVR–the cable service I use requires it to be DRM coded and locked to them.
all the web articles like this are SO DUMB. Jobs is not yet dead and gone. no doubt he has prepared a 5 year roadmap for major initiatives. and Apple’s new product pipeline for at least two years out from now is already set.
despite all the premature near-obits, in terms of products the Jobs era at Apple is not done yet, and the Cook era has not yet begun.
If I see “(…) analysts and industry experts say” that’s when I stop reading an article on Apple, most of the time.
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Rules for further discussion of the Apple CEO succession are here:
http://technorati.com/technology/article/the-good-bye-steve-jobs-writers/
Whoever wrote that article needs a kick in the balls.
That would be me. Pay close attention to all the weepy self-serving Steve-Jobs-was-wonderful crap all over the internet in the last five days. It’s all the same. Eighty plus percent of it is from people who call you “fanboy” the rest of the time.
Read it all carefully, and it’s almost all full of gloom and doom for Apple. They’ve all pretty much buried Steve Jobs. Next week they’ll be using it as an excuse to call you “fanboy” again because you just don’t get reality.
I thought poking fun at it was more useful than whining about it.
Do what you want.
Thanks, Rip Ragged! That was actually very humorous. And you are absolutely right, this is becoming absurd, we are getting total saturation with the Jobs news, especially the kind that implies impending doom for Apple. It might be time to take this down a notch or two…
you cannot make a profit on tv’s period !
I’d wager there’s more profit in a mid market TV than in a $99 Apple TV.
Sheer dollars? Sure.
Percent profit? No way.
Apple’s plans stretch out 5 to 10 years in advance.
That means they have products in planning and development for all the existing product lines that go out that far.
New products are also in the works, whether they will actually get released or not we will only know the ones that are finally released.
Tim Cook doesn’t have to “prove something by 2013” per the authors in my estimation. He has to keep the existing product development moving with the crew and the BoD and Steve Jobs as the CoB.
These jounos are just tramping out words fast to fill column space regardless if their words actually mean anything or not. The article is fluff.
These people really do talk about Steve Jobs as though he is dead and I can’t believe the gall of them. Steve Jobs has been totally absorbed with Apple (apart from his health problems) for so many years and it’s not like he’s going to defect to another company. Even if Steve Jobs is lying in a bed, he can still come up with ideas and he can still say no.
This BS about Tim Cook having to immediately prove himself as good or better than Steve Jobs is just pure nonsense. Apple is already the wealthiest tech company on the planet and their manufacturing strategy and marketing skills are probably years ahead of most companies, so Tim Cook only has the keep the product ball rolling without seriously f*cking up. A superior-built iPhone, iPad or MacBook is more than good enough for the average consumer to keep coming back as long as they’re happy using the product.
Consumers are going to continue to gravitate to the Apple brand if the products are good whether Tim Cook comes up with brilliant ideas or not. I honestly can’t see Apple collapsing in a heap in just five years from now. By then, Apple may well have already eliminated most of the competition.
Tim Cook needs to prove exactly nothing! He’s been at the helm for many months, and prior to that he was a vital part of everything Apple did. For people who have never done anything more significant than writing drivel for Reuters to demand that Tim Cook prove anything is laughable.
Exactly! Well said.
Funny how Tim Cook has to come up with something revolutionary, but every other CEO & computer company have no problems being inert.
“Apple Inc’s newly minted CEO needs a revolutionary product to prove he has the chops to succeed Steve Jobs,”
What he doesn’t need is the approval of someone who needs fill space with a story. What Tim Cook will come out with is what has already been on the drawing board for 2 or more years.
Idiot tech reporters will write about what comes out in the next 6 months as proof that Cook can or cannot to his job. 😐
Mr. Cook does not need to “prove” anything.
These guys are not paying attention.
the succession strategy includes Tim Cook introducing Apple’s next new product in a post-Jobs Apple, creating the perception that it’s Tim’s doing when it’s Jobs’. It will be 5 years before a product introduction is truly the work of Tim at the helm alone.
Help me understand, is the living room still relevant? I almost never watch my big screen TV in the living room now. I have an EyeTV on my Mac and my other media watching is mostly downloads.
Exactly. While Apple may “reinvent TV,” that would be just a warm-up exercise. If Apple were to reinvent cars, they’d do it by introducing a Star Trek-style matter transmitter. Think big, people!
Just because Tim Cook is the new CEO won’t make miracles to happen overnight!
Do some people really believe that, suddenly, Apple will poor out new stuff every week?
Dummies!
My take: An Apple HDTV could be that sort of product. But wouldn’t the TWO new iPhones, one cheaper and one thinner, be more than enough? Tim Cook has said in the past that the iPhone “shouldn’t have to be for the rich”, meaning Apple was about to blow up everybody’s expectations of prepaid phone service, which I have felt that they have needed to do for a long time.
These articles are absolutely terrible journalistically. Tim Cook doesn’t need to “prove his chops” as the CEO. He’s BEEN the acting CEO for about 12 months during the medical leaves of absence that Steve Jobs had taken before he resigned. If Steve Jobs hadn’t felt good about leaving Apple in his hands, he wouldn’t have given Tim Cook that responsibility I don’t think.
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