“Steve Jobs is renowned for many reasons—serial extreme innovation, Pixar, nonconformity, black turtlenecks, making Apple the most highly valued company on the planet, design breakthroughs—but one of his less-celebrated achievements might turn out to be one of his most-valuable: declaring war on Google,” Bob Evans writes for Forbes.
“It happened about 10 months ago when Jobs unexpectedly joined a quarterly earnings call in recognition—and celebration—of the company surpassing $20 billion in quarterly revenue for the first time,” Evans writes. “While briefly acknowledging that special achievement in his opening remarks, Jobs focused most of his prepared remarks as well as his responses during the Q&A session on what he described as the vast and profound differences in how the two companies engage with consumers and developers, in their business models, and in how they choose to define and pursue the essential philosophy of open systems.”
Evans writes, “I think that while Steve Jobs wanted Apple to be mindful of all of its primary competitors, he wanted his company to be acutely aware of the one company that he believed would pose the greatest long-term danger to Apple. He wanted Apple to have an enemy, a public enemy #1. And he wanted that enemy to be Google. And so he used that earnings call to declare war on Google by calling them out as disingenuous, bloated, and fragmented opportunists…”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]