“Steve Jobs is renowned for many reasons—serial extreme innovation, Pixar, nonconformity, black turtlenecks, making Apple the most highly valued company on the planet, design breakthroughs—but one of his less-celebrated achievements might turn out to be one of his most-valuable: declaring war on Google,” Bob Evans writes for Forbes.
“It happened about 10 months ago when Jobs unexpectedly joined a quarterly earnings call in recognition—and celebration—of the company surpassing $20 billion in quarterly revenue for the first time,” Evans writes. “While briefly acknowledging that special achievement in his opening remarks, Jobs focused most of his prepared remarks as well as his responses during the Q&A session on what he described as the vast and profound differences in how the two companies engage with consumers and developers, in their business models, and in how they choose to define and pursue the essential philosophy of open systems.”
Evans writes, “I think that while Steve Jobs wanted Apple to be mindful of all of its primary competitors, he wanted his company to be acutely aware of the one company that he believed would pose the greatest long-term danger to Apple. He wanted Apple to have an enemy, a public enemy #1. And he wanted that enemy to be Google. And so he used that earnings call to declare war on Google by calling them out as disingenuous, bloated, and fragmented opportunists…”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
And an epic war it will be.
“disingenuous, bloated and fragmented opportunists”. How accurate a description of the negative side of google. Well said.
And if you google “disingenuous, bloated and fragmented opportunists” and click ‘feeling lucky’ you come right back to this page. It’s like stepping into a looking glass. Deja vu all over again.
No. You are.
Steve was just pointing out the facts. Google is all those things.
The man is too kind.
He was kind enough to leave out backstabbing, opportunist liars in describing Goober!
The man (SJ) is great and unique but I think that the consumer is the victim of these (and other) wars.
With due respect, I think you are being short sighted. When companies cannot protect their R&D and inventions, then there is little motivation to invest in pushing innovation forward. Apple has a right and duty to call out companies that steal its IP. Without the ability to profit from their inventions, the consumers, who you wrongly define as victims, wouldn’t have these marvels of technology. The company harming consumers here is the parasitic leech known as Google.
The drive to defeat Microsoft is what gave us Mac OS X, iMac, MBA, iTunes, iPod, iPhone, iPad, etc. I think war, aka competition, is good.
Can somebody post the link to SJ comments from the Q&A on Google?
http://seekingalpha.com/article/230710-apple-s-ceo-discusses-f4q10-results-earnings-call-transcript
Google started the war, Apple is finishing it.
I have been anti-Google for almost a decade now; the earlier Apple-Google cozy dance was disturbing to me. I was relieved when SJ called them out for what they are, hypocrites. I’m glad he had the balls to stand up to them and the freetard fed media.
I run NoScript and Ghostery mainly so I can block everything Google.
What are you hiding?
Good for Steve to identify the one real enemy of Apple!!!
Remember … this is not just world war 3 !!!
It’s 4 and 5, too!!!
Google asked for this negativity and they deserve what comes from being a corporate jerk.
Just couldn’t be happy with the search and map business. Just had to steal when you were invited to master’s dojo and then fight your master with his stolen goods. Bad karma coming.
I for one like the fact google is pushing apple to better it self… keep them from staying comfy. I mean it’s been what, 5 years and iOS still doesn’t have a good notification system? REALLY?! I love the iPhone, but Apple like any other company can get complacent and needs some one or something to keep it on it’s toes. We end up being the winners.
ahem, you forget the notification system on Android was pretty much a copy of the jailbreak apps on Cydia a full 5 months prior to Androids release..
Google isn’t pushing Apple. Apple is pushing Apple. Thats always been the way it is. Apples makes things and improves them because they like to create new stuff. Goggle is just stealing Apple’s shit.
Oh and an example of what I mean by Apples not needing any pushing. Was anyone competing with Apple to make the iPhone? Nope, nothing like it was around. How about the iPad? The MacBook Air? from the first Apple computer to now, Apples has always made things because they liked to make awesome stuff, not because some one was pushing them.
Google would do well to stop stealing from Apple and start working with them.
@NOchance
check out the last stevenote about iOS 5; that is one of the key advances in the upcoming iOS release. Like you everyone is excited about the upcoming global, elegant and unobtrusive notification method. Stay tuned.
dd
And it’s kinda sad because Google does some great things and I think they could compliment each other in many areas.
It is well-known Steve felt the same way. Schmidt blew it, the idiot.