More blood on Apple iTunes Store’s play button: Wal-Mart axes online music store

“Once upon a time, Walmart was an ‘iTunes-killer’ with deeply-discounted, 88-cent MP3s,” Digital Music News reports. “But discounts meant little compared to integrated iPod and iPhone integration, a superior iTunes user interface, and the tether created by stored credit cards (which Apple does well).”

“Walmart is now closing its MP3 download store,” DMN reports. “The following certified letter was recently sent to distribution and licensing partners, and shared exclusively with Digital Music News.”

After eight years in business, the Walmart Music Downloads Store located at mp3.walmart.com will close on August 28, 2011. All content in the Store will be disabled and no longer available for download from the store. The sale of physical record music products on Walmart.com as well as in Walmart US retail stores will remain unaffected. Walmart Soundcheck (soundcheck.walmart.com) will remain operational as a live streaming site without any download options.”

Read more in the full article here.

MacDailyNews Note: iTunes, killer.

For how long Wal-Mart will maintain their DRM servers is anybody’s guess. If, for some reason, you have some of these DRM’ed Wal-Mart WMA files that you care about, you might want to look into stripping off that DRM.

 

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

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16 Comments

  1. Then all this time I’ve waited in vain for pictures of 800-pound, breast-tattooed, redneck trailer trash in pink leotards sitting under their Jiffy Pop smoke detectors downloading Walmart mp3s to their Dells running IE6.

  2. So I am to be upset that Wal-Mart did poorly on it’s iTunes Killer that they boasted would overtake Apple’s music sales in less then a year after the offering.

    NOT… It’s freaking Wal-Mart the destroyer of local small business.

  3. Wally world has more blood on it’s hands then any other company next to the tobacco industry, They couldn’t strong arm Apple due to it’s piss poor deployment.

    Wal-marts music service was poorly done, and that’s the whole problem with them, cheap fast and crappy.

    No wonder they failed.

  4. Wow, it’s been eight years since Wal-Mart opened their digital music store? I remember the digital music retail wars playing out right here on MDN, as each week revealed another new player that was going to wipe the floor with the iTunes Music Store. BuyMusic.com, Wal-Mart, Sony…

    And so many of these competitors were Windows-only, because really, who cared about the miniscule number of Mac users? The Mac was irrelevant, didn’t you know? Windows stores selling Microsoft digital audio formats were sure to win — they had it in the bag.

    Of course, we all know how it turned out. And at the same time, the same story was playing out with the iPod. (And will probably happen again with the iPad.)

    ——RM

  5. Another “Plays for Sure” moment, this time courtesy of Walmart. Another DRM nightmare for customers.

    Who was that who championed DRM-free music? That’s right, Steve Jobs. Meanwhile, Walmart wasted 8 years and probably a lot of money.

  6. Oh CRAP!!! and I was just about to NOT-buy the latest MURS album from the Walmart online music store…that i didn’t know existed…that had like 12 titles…and wasn’t relevant…and sucked.

  7. Didn’t the music executives try to break Apple by offering DRM free music to Walmart but not Apple?

    They finally realized that their mp3 music store wasn’t poaching customers from Apple, but rather from their more profitable brick store CD customers and teaching them how to download from the internet, and later from Apple.

    No wonder they pulled the plug.

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