2,300 Apple iPads power productivity gains at software vendor MicroStrategy

“Software vendor MicroStrategy has realized that 2,300 corporate iPads create a time machine,” John Cox reports for Network World. “Employees now have instant access, via Wi-Fi or 3G, to the company’s real-time business data and processes.”

“‘It’s a very powerful device for business productivity, because of the way in which they now can ‘capture time’ during the day to do work,’ says Dan Kerzner, senior vice president for mobile at the $454 million Tysons Corner, Va., company,” Cox reports. “MicroStrategy traditionally has sold a range of business intelligence applications linked to backend databases. Now the company is repositioning itself with tools that let customers create mobile BI apps, especially for touch devices running Apple’s iOS.”

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Cox reports, “‘The iPad is the ultimate information consumption device,’ Kerzner says. ‘It’s got a giant screen compared to a smartphone, and a form factor that lets you deliver software to it, and take it with you anywhere. There are specific things you can accomplish with the iPad that you wouldn’t have been able to do otherwise.'”

Read more in the full article here.

[Thanks to MacDailyNews reader “Jax44” for the heads up.]

11 Comments

  1. Well… It is a shiny expensive toy. It just happens te be a shiny expensive toy that happens to be very good at business applications… Just like laser was first seen as a weapon before it was discovered to be useful in applications ranging from supermarket checkouts to eye surgery. That still doesn’t make laser less of weapon…

  2. We will pass down four iPad 2 to our foreman’s where they will be able to view the job pictures of our client and see what we sold to the client as far as the work specified ……

    Currently we have a database in place that tracks customers and the jobs and we are hoping to hook thatup as well …..

    And we are just a small roofing company employing 23 people and we have a need for at least 8-10 iPads …….

    I like our strategy, yea I like it a lot!

  3. I can’t wait for Apple to really step up iWork apps for the iPad. It’s a bit limiting right now but it’s well on it’s way to being really useful. Good thing there are a few apps to remote to the Macdot do more complicated work, but I see a future where that won’t be needed as much.

  4. What so many people fail to see on the iPad is that it is just as powerful for Content MANAGEMENT in business – as it is for content consumption for the average media consumer.

    The netbooks are/were for content creation and missed the boat because of the bigger siblings in this department. Where the boom in business usage for the iPad is in the way it manages content so effortlessly.

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