“An Apple TV update is rolling out today. But this device update isn’t the news. Sure, streaming purchased TV shows to the device is a welcomed, but not really novel idea,” Matt Burns writes for TechCrunch. “Now, post update, users will have the choice to either buy or rent a TV show and stream it to their Apple TV. Great. But this update turns Apple’s little hobby into a full-fledged money-making machine.”
“The Apple TV is a sort of Trojan Horse,” Burns writes. “At only $99, Apple diehards and general consumers alike have been buying up the streamer in mass since it debuted. But it’s always felt, well, like Apple said, a hobby device or rather a side-project with an incomplete feature set and gimped media offering.”
Burns writes, “Not any more. The Apple TV is now the living room division of what’s sure to be a huge offensive by Apple. TV episodes bought on any device now are now accessible on other Apple devices and vice versa. Spend $2.99 to buy an episode of Community and it’s available on your iPhone, iPad, Mac and now Apple TV. Don’t underestimate Apple’s reach now. TV shows are likely only the beginning.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Dominick Penna” and “Ellis D.” for the heads up.]
Apple enables redownloading TV shows in iTunes; movies yet to come – August 1, 2011
Apple updates Apple TV with ability to stream TV shows, purchase from iTunes Store – August 1, 2011