Analyst: Apple expected to launch 3 HDTV models by March 2012

“Trip Chowdhry with Global Equities Research issued a note to investors on Sunday in which he shared his ‘converged view’ on an anticipated Apple HDTV, with information based on details culled from a number of developer events he attended,” Neil Hughes reports for AppleInsider.

“Chowdhry said the product that is most similar to Apple’s rumored HDTV is the Bose VideoWave [US$5,200], a 46-inch LCD HDTV with an integrated surround-sound speaker system. The VideoWave aims to simplify HDTVs by reducing clutter [3 cables], and to improve picture and sound quality,” Hughes reports. “The Bose VideoWave gives the greatest sense of where Apple’s alleged HDTV may be heading, Chowdhry claimed. He said his ‘converged view’ of data from various developers is ‘probably’ 75 percent accurate, and that it will ‘probably’ be launched in March of 2012, with developer sessions at the Worldwide Developers Conference in June.”

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Hughes reports, “Chowdhry believes that any television set from Apple would have just one cable. The VideoWave also sports a thickness of six inches, packing in 16 speakers. Chowdhry said that Apple’s purported HDTV will be a third as thick and will also have 16 speakers… Chowdhry said that an HDTV from Apple will have three screen sizes and three price points. ‘The DSP chip in Apple HDTV is a brand new chip based on Apple’s acquisition of PA Semi,’ he added.”

More info and links in the full article here.

MacDailyNews Note: Back in May, Leo Laporte tweeted that Apple had hired Tomlinson Holman, the audio genius behind Lucasfilm’s THX, as its new audio chief. Please see related article below for more info.

[Thanks to MacDailyNews Reader “Mason2046” for the heads up.]

Related article:
Apple said to have hired the audio genius behind Lucasfilm’s THX – May 4, 2011


  1. Love it.

    Here I thought our state had only five Apple stores until I discovered we also have five posh PeachMac stores which are hands down many magnitudes better.

    They would be a perfect fit for Apple TV.
    I have two near my house which is even better!

    We also have the lesser Apple dealers like Frys and MicoCenter. I am not sure if an one would count Best Buys as an Apple dealer, nor would I consider the likes of Sears, Target or WalMart one either.

    Bottom line all these Apple Dealers are going to be in hog heaven with a new Apple TV product.

  2. Well, I sure hope it isn’t priced like the Bose screen.

    I wouldn’t care if The Almighty himself had his logo on the TV (and it had 70 times 7 speakers)…
    It’ll be a cold day in hell when I spend $5k for a 46″ screen.

    1. You can do this… HDMI to DP adapter plugs into iMac 27″ as it works as a display too… Only trouble is that the mac is fully running during this process…

        1. You stated you want to attach a Blu-Ray Player, not drive. When doing what JC suggests, the Player would treat the iMac as a simple display just like a TV.

          There is only one piece of software that I’ve even heard of that lets you play Blu-Ray in OSX, and it got a terrible review from MacWorld.

  3. I find it interesting that when someone speculates about an Apple TV there is never any mention of integrated AppleTV.

    My dream would be an Apple branded TV with an a la carte channel selection.

  4. I’ll believe it when I see it. It would be kind of funny watching responses from the TV manufacturers. They would be saying stuff like:

    “We’ve learned and struggled for a few years here figuring out how to make a decent TV. PC guys are not going to just figure this out. They’re not going to just walk in.”


  5. Apple doesn’t even sell three models of iPhone. Yet we’re expected to believe that Apple will enter an entire new product category with three models?

    Not. Going. To. Happen.

    1. I still don’t believe that Apple is going to do this unless AppleTV becomes some type of modular add-on to a new generation of vendor HDTVs.

      However, if Apple did do this, then three sizes of sets might make sense – 42″, 52″, and 60″, for instance.

      I don’t believe that Apple will become a TV vendor unless they find some way to turn the whole market on its head. I can do a fairly good job of predicting Apple’s incremental product upgrades, but not their innovative leaps. If anyone can re-invent the HDTV, then it’s Apple.

  6. If Apple gets into the TV business, it will be in a way that makes all of the current hard stuff go away, like the three remotes I’m looking at right now: Dish 50 buttons, some multi function; Sony Bravia TV 44 buttons, many modal or multifunction; Phillips DVD player 32 buttons, some multifunction. All I really want is to select the source and have the TV operating in the correct aspect ratio. Each of these devices is controlled by arcane, goofy menu systems that some engineer might love, but many people don’t. Much like cell phones prior to the iPhone, everyone stupid and different. Now there are only two types of phones, iPhones and other. That will be how Apple gets into TV. Do they need their own box with a screen to do that? I kind of doubt it. Will the box contain internet enablers or WiFi or a camera? Seems like too complicated an approach for Apple. Look at the simplicity of their current product line.

    If they do, which I doubt, it won’t be anything we are expecting. But then, that’s why they’re Apple, showing us the way to things we didn’t even know we needed.

    1. I agree. But they might enter the tv Market when the iPod is done, nobody is buying the iPhone and their is a new category (possibly the iPad) and there are no big competition in the tv market…
      Let’s wait and see…

  7. WOW, seems cool, I do hope they do this too, and the Apple TV Software that update Adds Streaming of Purchased TV Shows, Vimeo Support, and More, to me really great!
    Then maybe I also can make the Apple TV to be a home media centre without the handbrake and ifunia converting, just streaming more and more… 😉

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