Analyst: Beleaguered RIM to pull plug on weak-selling Wi-Fi PlayBook

“In a note to investors Monday afternoon, RBC Capital Markets Managing Director Mike Abramsky reiterated an OTR Global report that Research In Motion is possibly planning to stop production of the BlackBerry PlayBook’s Wi-Fi model,” Jonathan S. Geller reports for BGR.

“The Wi-Fi version of RIM’s tablet is the only version Research In Motion currently manufacturers,” Geller reports.

Read more in the full article here.

AppleInsider reports, “The BlackBerry PlayBook hit the market in April with a model that did not include integrated 3G, and it was met with lukewarm reviews. ‘Weak PlayBook sales may not be the only reason (for the alleged discontinuation) — RIM appears to be focusing resources around 3G/4G PlayBook, QNX ‘superphones,’ and upcoming BlackBerry launches,’ Abramsky wrote.”

“He said that reduction in builds for the PlayBook could signal a number of things, including lower than expected sales,” AppleInsider reports. “It’s also possible that RIM may believe a forthcoming 3G/4G model, expected to launch in two to three months, could cannibalize sales of Wi-Fi-only models.”

“More evidence of RIM’s struggles was presented earlier Monday, when a new survey from ChangeWave showed that just 4 percent of consumers who plan to buy a smartphone in the next three months will choose a BlackBerry,” AppleInsider reports. “That number is the lowest ever seen in a ChangeWave survey, and is a far cry from the market-leading 32 percent share of prospective buyers the company had in September of 2008.”

Read more in the full article here.

MacDailyNews Take: At DCW RIM, the implosion proceeds apace.

[Thanks to MacDailyNews Reader “Fred Mertz,” “Jack P.,” “Dan K.”,” and “Lava_Head_UK” for the heads up.]

Related articles:
Insiders describe RIM as paranoid, reactionary, and out-of-touch – July 15, 2011
More letters to beleaguered RIM as employees rally alongside anonymous exec – July 1, 2011
Senior RIM exec tells all in open letter as beleaguered company crumbles around him – June 30, 2011
RUMOR: Beleaguered RIM axes 10-inch PlayBook tablet – June 28, 2011
Beleaguered RIM slashes PlayBook production plans – June 22, 2011
Beleaguered RIM begins axing jobs in Waterloo – June 21, 2011
RIM half-CEOs: What did you know and when did you know it? – June 20, 2011
Former RIM employee: Company ‘brims with hubris’; ‘culturally blind’ to consumers – June 17, 2011
Beleaguered RIM misses on revenue, announces layoffs – June 16, 2011


      1. Correct. This was a survey of RIM employees. 4% plan to purchase a Blackberry. Unrelated, another survey of employees revealed that only 4% think RIM has a chance of seeing 2012.

        Rumor has it that the Co-CEOs plan to give 2012 Mayan calendars as bonuses to all their (remaining) employees.

  1. The shareholders keep electing the 2 guys that are neither one smart enough to hold the CEO position.

    The handwriting has been on the wall since 2007.

    I say the shareholders are the ones to blame at this point.

      1. Fnck, man! Quit pushing crap like that! It’ll only encourage web devs to keep using Flash!

        If it’s Flash, it ain’t worth viewing. Amateur Decade is over … move on to the 2010s.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.