Apple’s ambitious iOS 5 threatens to ‘Sherlock’ popular third-party apps

“Apple’s iOS 5 built-in a lot of new, basic functionality previously filled by 3rd party App Store apps, which effectively “Sherlocked” those apps, rendering them redundant in a post-iOS 5 world,” Rene Ritchie writes for TiPb. “Or did it? There’s a world of difference between basic functionality that serves the needs of only the most casual user, and advanced functionality with enough control and features to satisfy a hardcore pro.”

MacDailyNews Take: There’s also a world of difference between the number of “casual” or average users and “hardcore pros.”

“What Apple did with iOS 5, as with previous generations of iOS, is take away the entry-level business of several prominent 3rd party apps, but still left them with the premium, higher order market,” Ritchie writes. “While it’s always dangerous creating an enterprise based on glaring functionality holes Apple will almost certainly fill at some point in the future, there’s just as much opportunity building a great product that Apple’s entry into the space can benefit.”

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Here are a 5 apps I think could make that case:
• Instapaper (iOS 5: Reader and Reading List)
• Camera+ (iOS 5: Camera app)
• LockInfo (iOS 5: Notification Center)
• Todo (iOS 5: Reminders app)
• Kik (iOS 5: iMessage app)

Ritchie writes, “With iOS 5, Apple certainly killed the low-end, casual market for a lot of iPhone and iPad apps… For the best-in-class, however, for the premium apps with the pro-level functionality, it’s possible Apple’s entry into their space will validate their functionality and introduce them to a much larger audience. Only time will tell if they ultimately lose any sales to the new built-in apps, or gain even more customers due to increased awareness.”

Read more in the full article here.

7 Comments

    1. I read some article yesterday about what apple is doing with the iOS 5 jailbreaks.
      They will pretty much be tethered.. When an iOS 5 iPhone starts up it connects to apple to verify the os now with ota updates, making jailbreaking a pain to do on the user.

      Granted someone will figure a way to bypass it, but a tethered jailbreak is a pain to deal with.

    1. It’s a jailbreak app.

      Best lock screen info there is.
      iOS 5 notification center is close, but not as good.

      For me it will be fine though.

      The ability to edit my pictures on my iPhone now, crop rotate etc. Removes the photoshop app. Apple kills adobe again 😉

  1. A lot of that functionality was actually either already there or hinted at by various Apple apps or initiatives. Apple simply hadn’t gotten around to implementing them very well. For example, To Do’s have been in the Mac Calendar for a long time, no surprise that they finally got in the iOS Calendar app. Or Safari Reader view–now iOS Safari Reader.

    Now where’s my Notes integration? Why can’t the iOS Notes app integrate with the Mac Notes app? Instead of sending me redundant emails?

  2. IOS 5 Notification Center still pales compared to Android’s and even Lockinfo’s. If Apple expects to stay competitive they’ve got to do a whole lot better than what they’ve previewed.

  3. Keep it, actually. PS Express will likely start broadening and deepening its feature set to keep ahead of the camera app.

    They want to stay in the game, so that’s what they have to do. That’s fortunate for you.

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