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Microsoft’s confusing, buggy Sync sinks Ford’s J.D. Power quality ratings

“Ford tumbled from a fifth place ranking in last year’s J.D. Power Initial Quality ranking all the way down to 23rd this year,” Peter Valdes-Dapena reports for CNN Money. “Ford Motor Co.’s luxury brand, Lincoln, dropped, too, but not quite as far. Lincoln dropped from 8th place in the survey last year to 17th this year.”

“Much of Ford’s trouble has to do with the latest version of its Sync entertainment and phone system, said David Sargent, vice president of global vehicle research at J.D. Power. The latest version of Sync is incorporated into a complex new interface called MyFord Touch,” Valdes-Dapena reports. “‘People were finding several problems with the system in that it would crash, freeze, black out,’ said Sargent. ‘Beyond that, people complained that it was more complex to use than they would like.'”

Valdes-Dapena reports, “Ford has said that it is working to fix the bugs in the MyFord Touch Sync system created in partnership with Microsoft…”

Read more in the full article here.

MacDailyNews Take: Microsoft makes Ford buggies confusing. Who’s surprised?

MacDailyNews Note: The J.D. Power and Associates 2011 U.S. Initial Quality Study (.pdf) here.

Related articles:
Ford: Apple iPhone compatibility coming to SYNC AppLink-capable vehicles in early 2011 – December 23, 2010
When crap collides: Ford and Microsoft team up for in-vehicle operating system – December 29, 2006

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