“When Apple released the white iPhone 4 in April, a lot of people were scratching their heads. Others simply snickered. The product suffered a 10-month delay and a string of broken promises from Apple that it was ‘coming soon,'” Jason Hiner writes for ZDNet. “That’s not like Apple, which is usually as efficient as a blood-thirsty dictator.”
“At the time the white iPhone arrived, most in the tech industry were expecting the next iPhone to be released just a couple months later in June/July, since that’s been Apple’s pattern for the past four years,” Hiner writes. “In retrospect, the launch of the white iPhone in April along with the launch of the Verizon iPhone in January should have been clear signs that pattern wasn’t going to continue this year. The current expectation is thatthe next iPhone will arrive this fall, potentially sporting Verizon LTE 4G connectivity.”
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Hiner writes, “The change in release schedule has certainly given the white iPhone 4 a longer shelf life. But, the significance of this product has nothing to do with the fact that it will likely be on the market for just 5-6 months. It’s about the power of ‘No.’ …Apple said ‘No’ to the product repeatedly, swallowed its pride, and endured ridicule over the delay. Apple waited until it got it right…”
Read more in the full article here.
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