“CNBC Titans” profiles remarkable people who made careers turning the unthinkable into reality and companies that grew from humble roots to worldwide recognition.
Get the real stories behind some of the most famous icons, the greatest companies and the giants of industry who helped build them. Discover the key to their fortune and the passion that drove their success.
The season premiere of “CNBC Titans” features Apple CEO Steve Jobs on Thursday, June 23rd at 9p | 10p |12a |1a EDT.
Irrepressible, irascible, and iconic, Steve Jobs has reigned as the undisputed king of Silicon Valley for the better part of three decades. From his parents’ California garage he launched the personal computer revolution and built Apple into the most envied, and valuable, technology company in the world. From the Macintosh and the iPod, to iTunes and the iPhone, Jobs has personally presided over the creation of dozens of transformational devices, battling hostile corporate boards, cutthroat competitors, and serious illness while securing his legacy as one of the few who dared to “Think Different.”
• The Apple Revolution: Steve Jobs became a leader in the personal computer revolution with Apple Computer. He’s a homegrown success story, a Silicon Valley celebrity and a billionaire.
• The Executive: Even wealth beyond his wildest dreams can’t quell Steve Jobs confrontational personality. Jobs is famous for his ruthless reputation inside the walls of Apple.
• iPod: In October 2001, Jobs unveils a pocket-sized digital music powerhouse. The iPod quickly becomes the hottest selling product in the company’s history.
CNBC’s “Web Extra Videos”
• Inventing the Mac: Former Apple CEO John Sculley talks about inventing the Macintosh computer.
• Marketing Genius: Author Douglas Atkin explains the brilliance of Apple’s retail stores.
• iPhone: How the iPhone changed the industry.
• iTunes: Hilary Rosen on how Jobs launched the iTunes music store.
Source: CNBC
I won’t watch this simply because the description kept harping on Steve’s difficult, confrontational ways. They’re just going to paint him as an egotistical lunatic, not the visionary and excellent leader he is.
Jobs being harsh and merciless is not egoistical — not at least in the sense of money or megalomaniac self-esteem.
Steven only cares about moving the world further in the area of his expertise.
I never watch CNBC, but this looked interesting until I realized that the videos are all Flash! Flash=FAIL
Yes Steve is difficult and confrontational that is because he want’s it his way from in his vision. That is what makes him remarkable. And there are people under him to mold and create his vision. At the end of every event, he applauds his co-workers and everyone involved in bringing his vision to reality. He loves everyone in his company. If he was a bad guy, no one in his company will look up to him and respect him.