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WWDC: Apple goes to the mattresses

“Something about Apple’s presentation at its 2011 Worldwide Developer Conference in June reminded me of mob movies,” Jason Snell reports for Macworld. “No, I’m not likening Steve Jobs to the Godfather. But Apple’s keynote presentation addressed so many longstanding Apple weaknesses and took the company in so many ambitious new directions, that I was reminded of the relentlessness of movie tough guys.”

“In Martin Scorcese’s “GoodFellas,” there’s a scene that shows every member of a criminal job being found dead after the boss in charge decides they’re all liabilities that need to be liquidated, all while “Layla” plays on the soundtrack. (If you’re in a ‘Godfather’ frame of mind, recall the bloodbath ordered by Michael Corleone during his godson’s baptism.) It’s a massive clearing out of old business, and we got a lot of that in this keynote,” Snell reports. “Except with very little blood.”

Snell writes, “This is the path Apple has chosen: It’s getting rid of its old liabilities and striking out in bold new business directions. Although Apple tends to settle old scores without shedding as much blood, it’s still an aggressive approach that even the Godfather would have understood.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Thumper” for the heads up.]

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