WWDC: Apple goes to the mattresses

“Something about Apple’s presentation at its 2011 Worldwide Developer Conference in June reminded me of mob movies,” Jason Snell reports for Macworld. “No, I’m not likening Steve Jobs to the Godfather. But Apple’s keynote presentation addressed so many longstanding Apple weaknesses and took the company in so many ambitious new directions, that I was reminded of the relentlessness of movie tough guys.”

“In Martin Scorcese’s “GoodFellas,” there’s a scene that shows every member of a criminal job being found dead after the boss in charge decides they’re all liabilities that need to be liquidated, all while “Layla” plays on the soundtrack. (If you’re in a ‘Godfather’ frame of mind, recall the bloodbath ordered by Michael Corleone during his godson’s baptism.) It’s a massive clearing out of old business, and we got a lot of that in this keynote,” Snell reports. “Except with very little blood.”

Snell writes, “This is the path Apple has chosen: It’s getting rid of its old liabilities and striking out in bold new business directions. Although Apple tends to settle old scores without shedding as much blood, it’s still an aggressive approach that even the Godfather would have understood.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Thumper” for the heads up.]

26 Comments

  1. It was certainly a software-oriented presentation, which is actually appropriate for a “developer” conference. New hardware was absent.

    Also conspicuously absent was the word “streaming.”

  2. Just head on over to the iWeb and MobileMe forums over at Apple. There is the REAL bloodbath as folks there are absolutely FURIOUS with Apple’s backstabbing of them. Thousands of posts lit up those forums in less than one day.

    1. Karelia complained when iWeb launched & they are still in business. When Apple enters market it just raises the bar. Otherwise, you are both a partner with and a competitor of Apple.
      Deal with it.
      As to iTools, .Mac , MobileMe- RIP. They didn’t exactly set the base on fire.

  3. Apple has a pretty bad track record with their “cloud” efforts. Longest lasted probably 5 years:

    – eWorld
    – .Mac
    – MobileMe

    All gone! Granted .Mac morphed to MobileMe which is morphing into iCloud. But many services have been promoted and then dropped. Group websites (or whatever they called them) disappeared along with .Mac. Now all websites (iWeb) will disappear when MobileMe does.

    Let’s see how long they can stick with iCloud.

    1. this kind of hits home. is exactly the kind of thing my pops brother would say. he looks at new things, rubs his chin, waits a bit, then makes his critical analysis of skepticism. he also likes to sit on the sidelines and critique the guys on the field who are making things happen.
      ok, ok, IF this is Ernie, you have to admit it’s true, including your favorite line…”lets see how long they can……”.
      i still like hunting with yah.

  4. ““In Martin Scorcese’s “GoodFellas,” there’s a scene that shows every member of a criminal job being found dead after the boss in charge decides they’re all liabilities that need to be liquidated, all while “Layla” plays on the soundtrack. (If you’re in a ‘Godfather’ frame of mind, recall the bloodbath ordered by Michael Corleone during his godson’s baptism.) It’s a massive clearing out of old business, and we got a lot of that in this keynote,” Snell reports. “Except with very little blood.”

    All the while, music is being streamed in the background by Lala! – heh, heh, heh, heh, heh… : )

    http://techcrunch.com/2009/12/04/apple-acquires-lala/

  5. The previous cloud efforts always had the feel of a minor Apple “hobby”. Whereas iCloud has obviously been stamped with the official seal of “Major Effort”.

  6. ICloud supports and is designated as the backbone of iOS, Apple has built it’s data center to accommodate it. There’s too much at stake for Apple to drop the ball on this one like they dido with MobileMe.
    Like Jobs said: “we’ve learned a lot”… This is evidenced in iPad and iPhone.

    iOS is here to stay.

    1. More than IOS, the Cloud is here to stay. iCloud concept has been Job’s vision for a long time. That Apple is ready to cut the cord from a primary computer is huge.

      Current server technology, computer & IOS devices, and software engineering are ready to align together with his vision. The perfect storm has arrived. This wave’s going to be big for Apple, and overwhelming for their competitors.

  7. I feel that iCloud WILL work, because people do not want to sit in front of their computers waiting for song(s) and/or video(s) to sync with a device.

    As for email and the other stuff, Apple would not have to provide that beings their are other services that provide that for free (or nearly free).

    Am I peeved that Apple is shutting down Mobile Me, yes, but that’s life with technology – here today, maybe here tomorrow.

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