comScore: Apple passes Research in Motion in U.S. smartphone usage share

comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 36.4 percent market share.

OEM Market Share

For the three month average period ending in April, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5 percent of U.S. mobile subscribers, followed by LG with 20.9 percent share and Motorola with 15.6 percent share. Apple jumped to the #4 position with 8.3 percent share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 8.2 percent share.

Top Mobile OEMs 3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens

Smartphone Platform Market Share

74.6 million people in the U.S. owned smartphones during the three months ending in April 2011, up 13 percent from the three-month period ending in January 2011. Google Android ranked as the top operating system with 36.4 percent of U.S. smartphone subscribers, up 5.2 percentage points. Apple also gained share, capturing the #2 position with 26.0 percent of the smartphone market. RIM ranked third with 25.7 percent share, followed by Microsoft (6.7 percent) and Palm (2.6 percent).

Top Smartphone Platforms 3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens

Mobile Content Usage

In April, 68.8 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 39.1 percent of subscribers (up 2.1 percentage points), while downloaded applications were used by 37.8 percent (up 2.4 percentage points). Accessing of social networking sites or blogs increased 2.7 percentage points, representing 28.0 percent of mobile subscribers. Playing games comprised 26.2 percent of the mobile audience (up 2.5 percentage points), while listening to music represented 18.0 percent.

Mobile Content Usage 3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens

MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

Source: comScore, Inc.


    1. “lagging indicators”?! Correct, by a bunch of 13 year olds.

      “an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above”

      I wonder how this survey would look had been marketed on a more “intelligent site” frequented by educated adults instead of kids on the Nickeodeon site. Dooh!

      Yeah I know. I can hear the snickers about the adult site comment.

  1. What’s confusing about these numbers that they don’t seem to clarify is that while cellphone shares for Samsung, LG and Motorola dropped 1.2 points in the period, smartphone share for Android increased 5.2 points. The obvious question is why they didn’t give us the OEM smartphone breakdown. It’s the chart that should be between the two they gave us.

    The only thing you can assume is one of two possibilities: one, Android smartphones besides Samsung, LG and Moto increased; or two, Samsung, LG and Moto were cannibalizing their feature phones with smartphone sales.

    Strange that they don’t tell us.

  2. Microsoft down 1.3%. Nokia is in big trouble. MS can survive loss of the phone market but unless Nokia is divested in other markets they are so screwed. They will be off the map faster then RIM.

  3. Interesting…

    They chart top smartphone platforms and top mobile vendors, but not top smartphone vendors, and not top selling smartphone model.

    Guess what, Apple is the top selling smartphone vendor and the iPhone is the top smartphone…

  4. Dell, MS, Nokia, Palm & RIM all have executed well on an Ostrich attitude on Apple’s release of the iPhone.

    Arrogance does not work. Top notch systems design to match user wants and needs does work.

  5. I have used iPhone, htc windows and a Dell streak running droid 2.2.
    I find the windows phone while lacking apps it seems to flow better then the droid System. However the live tiles seem they would drain battery life.

    iOS is far easier to use then any of the others. I fail to see the fasanation behind android or win mobile. Trying to root the streak was much harder then jailbreaking my iPhone so what is this thing about being open.

    I see some ideas I like such as the weather on the htc is really cool it turns your screen cloudy if it’s cloudy or whatever just ver graphic.
    Also bigger screen is nice. Very nice to have 4.3 vs the 3.5in of the iPhone. Bit if all is true iPhone 5 will have a 4in screen.

    1. I for one would love a 4″ screen on the iPhone 5. Or even bigger…BIGGER…BIGGER!!! Yes, make it as big as my…my…yes, my left nut!

      No, seriously, Apple needs to increase the screen size of its next iPhone. 4″ would be good, 4.5″ would be best.

    1. The big loser is the consumer:
      – Google makes their all their Android money from feeding you ads and tracking you all over the planet and the Internet.
      – Android is now the single LEAST secure phone OS and shows no hope of improving.
      – Android remains a wannabe phone and pad OS for cheapskates, suckers and freetards.

      Google wins = you lose. Enjoy!

      [Yeah, I know you’re joking Marco]

  6. “MacDailyNews Take: The Verizon iPhone is going to quickly and brutally render the current smartphone landscape unrecognizable.”

    hehe Google is still in front and by a bigger margin.

    1. Well hmm let’s see there are 30 or more android phones there Is 2 iPhones 3GS and 4. And I would bet that allot of people are still with att because they did not want to switch till the iPhone 5 comes out. Knowing if they switch now they can’t upgrade in 3 months.

      Also you have to think that noone makes hardly any money on droits. Not htc not anyone. That’s why sone have been looking into trying to make an os. I’d much rather be apple anyday.

      And I look forward to the suit against google by oracle and the htc vs apple.

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