“Apple retail is ten years old this Thursday, and the Mac rumor mill predicts the company plans something to mark the event– though the most experienced Apple retail watchers disagree,” Jonny Evans blogs for Computerworld. “So, if an event does take place, what might the company introduce?”
“There’s lots of chatter around which claims Apple has product launch plans this week/weekend. Plans which require up to fifteen workers in each store, an overnight shift, a series of meetings and more,” Evans writes. “Reportedly, employees have had to sign Non Disclosure Agreements (NDA’s) while stores have already received hardware to install, with more hardware expected by the weekend. Materials are being kept locked away and curtained off, while a series of training materials are being distributed.”
Evans writes, “ifoAppleStore, which has followed the evolution of the stores for a decade starting with attendance at the very first opening, doesn’t believe Apple plans a tenth birthday party: ‘Apple doesn’t look back, so I don’t expect any official event, celebration or commemoration of May 19th. I do hear that something interesting will occur within the stores on the 19th or 20th, but it’s not a celebration.'”
Read more in the full article here.