Apple developing advanced ‘media streaming engine’ for iOS, Mac OS

“Apple employees are at work on improved media streaming technology at the company’s Cupertino, Calif., headquarters, as rumors of a so-called ‘iCloud’ service continue to pick up steam,” Neil Hughes reports for AppleInsider.

“On Tuesday, Apple put out a listing for a job opening in Santa Clara Valley for the title of ‘Media Streaming Engineering Manager,'” Hughes reports. “Discovered by AppleInsider, the post on the company’s official site notes that the position will be a part of Apple’s Interactive Media Group.”

Hughes reports, “IMG handles local media playback, video on demand, and live streaming of multimedia content. Its technology is used in a number of Apple products including QuickTime, Safari, iTunes, and third-party applications. ‘We are looking for an excellent engineering manager to join our team and help develop our media streaming engine for our iOS, Mac OS X, and Windows products,’ the job listing reads.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Lava_Head_UK” for the heads up.]


  1. With more and more ISPs pulling out the stops on instituting caps and throttling, an “advanced media streaming engine” isn’t going to make a wit of difference to anything… except possibly streaming on PCs on your own home network.

  2. Of course, a better compression algorithm can mean less bandwidth requirements. I know Netflix changed their algorithm recently – the movies come at the same quality, but they use FAR less bandwidth.

  3. They’ll probably spend more time and money finding, co-opting and/or buying off every idiot that thinks he has “invented” some aspect of streaming technology, than they will actually engineering the product. And there will still be some bloke who manages to read his obscure patent as applicable to what Apple ends up inventing. Time for Apple to crush some of these case so technology is no longer being stifled.

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