“In a bit of non-Earth-shattering news, Apple this week was deemed the world’s most valuable consumer brand,” Sidney Hill writes for E-Commerce Times.
“Most consumers do, in fact, view Apple and its line of iProducts — the Pad, the Phone and the Pod — in a favorable light. It also appears that Apple will retain the upper hand in a consumer technology space that is increasingly becoming defined by mobile devices over the next several years. So, it makes perfect sense, given Millward Brown’s criteria for assessing brand value, that Apple would sit atop the rankings,” Hill writes. “It’s no mere accident that Apple finds itself in this position, however.”
Hill writes, “Apple currently is the most valuable brand because it has a clear business strategy, and it’s executing on that strategy extremely well. The strategy is to design and manufacture devices that appeal to consumers, and then create an ecosystem — in the form of content and applications — that enhances the experience of using those devices and thus engenders customer loyalty… The challenge for Apple now is finding a formula for staying on top.”
Read more in the full article here.
MacDailyNews Take: How long can Apple stay on top? For as long as they keep focused on end-user experience and not get distracted by other, less important things. Apple simply needs to continue doing their damnedest to delight customers and everything else will take care of itself.