“Apple’s retail team would say that moving their Bellevue Square (Wash.) retail store from its narrow, 30-foot storefront into the chain’s largest space is simply part of the company’s on-going commitment to expand square footage,” Gary Allen reports for ifoAppleStore.
“But anyone visiting the small Apple store can’t help but notice a shadow, cast from the enormous Microsoft store three spaces away that opened last November, and might wonder if Apple is trying to win back the spotlight that Microsoft very deliberately stole,” Allen reports. “Whatever their motive, later this year the Apple store will move, from its ground-floor location that opened in 2003 with 4,600 square-feet, and into a second-level space formerly occupied by three separate retailers.”
Allen reports, “When the move is finished by year’s end, the store will double its current size and, most importantly, will be visible to every single visitor leaving the Microsoft store across the hallway and one floor below.”
Read more in the full article here.
Steve Ballmer wants Microsoft’s retail store count to surpass Apple’s – April 6, 2011
Microsoft: Shameless Apple copier; Plus: Watch Steve Ballmer screaming in a mall (with video) – November 19, 2010
Microsoft retail store traffic pales in comparison to Apple’s – November 26, 2010
Microsoft to open huge store in mall of America directly across from Apple Store (with video) – October 5, 2010
Analyst: Apple Retail Stores mauling Microsoft; Since 2004 over 18m Windows users switched to Mac – April 28, 2010