“What do you do after working for Apple, a company whose mission seems to be nothing less than disrupting entire industries? Easy. You start a company to create your own ding in the universe,” Brian X. Chen reports for Wired.
“That’s the idea behind Push Pop Press, a digital creation tool designed to blow up the concept of the book,” Chen reports. “Frictionless self-publishing is a fertile new space, but this particular startup got a little help from former vice president Al Gore, whose exacting demands on an app version of his book Our Choice: A Plan to Solve the Climate Crisis (US$4.99) gave this would-be company its first real boost.”
“Developed by former Apple employees Mike Matas and Kimon Tsinteris, Push Pop Press will be a publishing platform for authors, publishers and artists to turn their books into interactive iPad or iPhone apps — no programming skills required… If successfully scaled, Push Pop Press could become the easiest and quickest way for publishers and independent artists to turn their media into iPhone and iPad apps and take a whack at making money in the App Store.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]