“Analyst Brian White with Ticonderoga Securities said on Wednesday that he sees the long-delayed white iPhone 4 playing a meaningful role in pushing iPhone sales even higher. Earlier this week, White had predicted that a “mystique” surrounding the device could lead to strong sales following a 10-month delay,” Slash Lane reports for AppleInsider.
“White made a more specific prediction on Wednesday, after Apple officially announced that the white iPhone 4 will finally go on sale on Thursday, April 27,” Lane reports. “The device, first announced last June but delayed numerous times due to production issues, will be available in 28 countries this week, and White believes it will bring in customers who might have otherwise passed on the iPhone 4.”
Lane reports, “‘This delay has created a certain mystique and scarcity value around the ‘white’ iPhone 4 that we believe could drive incremental iPhone 4 purchases in the range of 1 million to 1.5 million units per quarter until the iPhone 5 potentially comes to market in September,’ he said.”
Read more in the full article, including Phil Schiller attempting to explain some reasons for the 10-month delay of the white iPhone 4, here.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]
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