Apple files for ‘Startup’ trademark

“Apple has filed a trademark application for the word ‘Startup,’ probably related to the company’s expansion of post-purchase training and set-up services that began earlier this year,” Gary Allen reports for ifoAppleStore.

“The company applied for the trademark last October in Jamaica, a tactic Apple frequently employs to keep its trademarks secret and to bolster its claim of priority when filing in the United States,” Allen reports. “The application was submitted to the U.S. Patent and Trademark Office on April 15th and is related to the standard categories of retail stores, maintenance and installation of hardware and software, educational services, and technical support.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. who will file for trademark words like, earth, water, air, light, dark and the rest of the everyday dictionary?
    Keep it up this way and the new sport will be “trademark violation spotting during public meetings”.

    Oops how many trademarks did I violate now?

    1. You fail to understand the concept of trademarking words and terms. They are only trademarked for specific markets & purposes. For example, Apple’s “Startup” trademark application is related to retail & computer services. If someone else wants to use “Startup” in relation to business consulting, they would be able to do so without infringing on Apple’s trademark.

  2. the world has gone totally mad.

    All common words or phrasing should never be allowed to be registered.

    I work with retail startup businesses – apple one sue me!

    1. how is Startup a common word or phrase to anyone but you and those portending to go into business for themselves?

      Mad? Really? That’s your barometer for totally mad? Wow, you have a extremely low threshold for madness.

  3. Tomorrow Google will apply for “Upstart” and MicroSoft, (trying vainly to be hip) will file for “Start Over”, while not fully realizing the implication.

  4. Apple has filed for the trademark status for the uncommon word or phrase, Startup, but we’ve yet to hear a resolution to their claim.

    And out come the unimaginative who struggle to get their mind around the concept of branding.

    Cowboy 101: Make a brand. Strike while the iron’s hot! Protect the brand.

  5. “I’m lovin it” is a trademark, “Just do it” is a trademark. It doesn’t mean I’m going to get sued for using those phrases. There is a lot of misunderstanding about trademarks.

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