Analysts say oft-delayed white iPhone 4 may be sales catalyst for Apple

Matt Phillips blogs for The Wall Street Journal that UBS analyst Maynard Um, in a note to clients, states, “A number of reports cite sources that a white iPhone 4 is expected to launch as soon as April 27th. Though the date is uncertain to us, we believe a white iPhone is likely and see this as a sales catalyst.”

MacDailyNews Note: Back on June 7, 2010, Apple announced that the white iPhone 4 would, along with the black model, be available in the US, France, Germany, Japan and the UK on June 24, 2010.

Phillips also reports on a note by Ticonderoga Securities’ analyst Brian White who writes, “In our view, the purchase of consumer electronic devices is not always a completely rational decision, and people buy Apple products for many different reasons, including status, aesthetics, functionality, quality and the “cool factor.” The delayed launch of a “white” iPhone has created a certain mystique around the product, and we believe certain demographics will find the product appealing. As such, we expect incremental iPhone 4 purchases due to this launch, driven by replacements, upgrades and/or new iPhone 4 purchases.”

Read more in the full article here.

MacDailyNews Take: Well, according to our unscientific poll currently running atop the left-hand column, of over 3,000 respondents, 26% will buy a white iPhone 4.

Related articles:
Apple’s oft-delayed white iPhone 4 appears in Verizon stock systems – April 16, 2011
Apple reiterates spring timeframe for white iPhone 4 release – April 14, 2011
Report: Apple to trot out white iPhone 4 after 10-month delay – April 13, 2011
Mythical White iPhone 4 deleted from Apple’s retail database – April 6, 2011
Apple’s ridiculously-delayed white iPhone 4 to ship in April – March 9, 2011
How hard is it to make a white iPhone 4? – October 27, 2010
Apple delays white iPhone until spring 2011 – October 26, 2010
White iPhone 4 appears in Apple Store app, reserve yours now – October 26, 2010
White iPhone spotted in New York, owner explains why it’s not yet available – October 15, 2010
Apple may finally be past white iPhone 4 obstacles – July 28, 2010
Apple: White iPhone 4 will not be available until ‘later this year’ – July 23, 2010
Apple: White iPhone 4 will not be available until second half of July – June 23, 2010


  1. I doubt there’s going to be a rush of people replacing their black iPhone 4s with a white iPhone 4. At least in the U.S., we have to consider contracts with mobile service providers. I don’t see that many people who really wanted an iPhone NOT upgrading to an iPhone 4 because they held out hope that a white iPhone 4 would be released soon.

  2. My wife and I plan to get iPhones later this year. She’s really self-conscious about her stuff looking exactly like mine, so I’m sure she’d love to get a white iPhone while I get the black one.


  3. they had announced in the earnings conference call that that only now they have managed to keek up with iPhone 4 demand. Is it just coincidence that they come out with the white one now, now that they can “afford” some complication in the distribution channel? I don’t think it’s accidental but clever.

  4. Not every butterfly will cause a tsunami in Japan. Analysts will attempt to make something out of any little piece of information to justify their existence.

    White iPhones will not make a noticeable difference in sales. People who would have settle for black but preferred white will simply buy white INSTEAD of black.

    How many people were holding back buying a phone (for years) because the colour they wanted was not available ? Not enough to make a difference.

    Announcement of the white iPhone availability may cause a temporary drop followed by a small increase but I would not call that a sales catalyst.

  5. Apple says the white iPhone is coming on June 24 2010 and these *prognosticators* from the WSJ say:

    “we believe a white iPhone is likely”

    Brilliant! Just freakin’ brilliant! Where do they find such talent?!

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