Apple changes App Store’s top apps ranking criteria

“Apple has changed its ranking algorithms for the App Store, shifting how applications make it to the top of the heap where they are more likely to pick up sales due to the extra visibility,” Josh Lowensohn reports for CNET.

The change, which was picked up on by third-party analytics providers like Flurry last week and passed on to blog Inside Mobile Apps, is said to add other factors to an application’s placement in the top sections of the App Store, besides raw download numbers alone,” Lowensohn reports.

“Citing several applications that made dramatic jumps without a major update–including Facebook, Netflix, and Pandora–the report suggests Apple is now weighing how often applications are used (once downloaded) by daily and monthly users to better signify their ranking,” Lowensohn reports. “Rival Google, the makers of the Android OS, and purveyors of the Android Market reportedly began the same practice earlier this month based on similar third-party findings.”

Read more in the full article here.

3 Comments

  1. A side effect of the white iPhone poll seems to indicate that male visitors to MDN outnumber female visitors by about 15-to-1.

    Unless of course C1 voted twice. 🙂

    1. Yup makes sense. The other side effect is that there are only 4 female and 79 male readers of MDN!!! :P. Hope the advertisers don’t find out!
      Also the preference for white to black iPhones is 1 in 17. No wonder Apple dragged their heels getting it out.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tags: