Apps to run on new iOS device? Mystery placeholder name appears on Apple’s App Store

15 years ago

“A number of universal applications on the iOS App Store have listed an unknown product placeholder name — ‘ixMac.MarketingName’ — as a compatible device, fueling speculation that Apple could be poised introduce apps on a new device,” Sam Oliver reports for AppleInsider.

“The App Store bug has appeared under the compatible devices list for a number of universal applications, or software that runs on Apple’s entire range of iOS devices — the iPhone, iPod touch and iPad,” Oliver reports. “The unknown product ‘ix.Mac.MarketingName’ does not appear on all universal App Store applications, as MyVoice Communication Aid, which relies on GPS data and voice input, and Bing for iPad, which is not a universal application, do not include the listing. But many other universal applications, like Marvel Comics, do feature ‘ix.Mac.MarketingName.'”

Oliver reports, “That led Engadget to suggest that ‘ix.Mac.MarketingName’ is more than just a glitch, and perhaps a placeholder for a new supported device that will run software from the App Store.”