Mythical White iPhone 4 deleted from Apple’s retail database

In a brief report for 9 to 5 Mac, Seth Weintraub notes that “The Apple Store [Online] went down at Midnight Eastern time. Since then, our retail contact went into Apple’s system and the only change noticed was the removal of the White iPhone SKU.”

“Perhaps Apple is readying the new White iPhone with a new SKU?” Weintraub wonders. “OR perhaps it has been kiboshed until iPhone 5 time.”

Read more in the full article here.

MacDailyNews Take: Apple didn’t just screw the pooch on this one, afterwards they eviscerated it.

[Thanks to MacDailyNews Reader “Sarah” for the heads up.]

Related articles:
Apple’s ridiculously-delayed white iPhone 4 to ship in April – March 9, 2011
How hard is it to make a white iPhone 4? – October 27, 2010
Apple delays white iPhone until spring 2011 – October 26, 2010
White iPhone 4 appears in Apple Store app, reserve yours now – October 26, 2010
White iPhone spotted in New York, owner explains why it’s not yet available – October 15, 2010
Apple may finally be past white iPhone 4 obstacles – July 28, 2010
Apple: White iPhone 4 will not be available until ‘later this year’ – July 23, 2010
RUMOR: White iPhone 4 delayed by capacity, precision issues – July 19, 2010
Apple: White iPhone 4 will not be available until second half of July – June 23, 2010


    1. …and black iPhones are lazy? This affirmative action shit has gotten way out of control. The iPhone5 will be released in White first because it’s superior to the iPhone4.
      just my $0.02

  1. Last I heard the issue was supposed to be getting the white paint to work behind the glass. If that was true, the white iPad 2’s suggest they solved the basic technical problem… But I agree it would make no sense to add them at this point if ip5 release is planned for summer.

    1. … in the first years of production from 1908 to 1914, the Model T was NOT available in black but rather only grey, green, blue, and red. Green was available for the touring cars, town cars, coupes, and Landaulets. Grey was only available for the town cars, and red only for the touring cars.

      By 1912, all cars were being painted midnight blue with black fenders. It was only in 1914 that the “any color as long as it is black” policy was finally implemented. It is often stated that Ford suggested the use of black from 1914 to 1926 due to the cheap cost and durability of black paint. During the lifetime production of the Model T, over 30 different types of black paint were used on various parts of the car.

  2. Well, if Apple is going to make a mistake on anything, isn’t it better that it is on something as minor as the color of the device? Just be glad it isn’t brown. I’m sure there were folks that just had their hearts set on a white device, but really, it is a pretty minor issue.

  3. Oh what a major screwup!!! The sky is falling and everyone should bolt. Sell your stock, run for the hills and if you ever thought that MDN screwed the pooch with all it’s foot in mouth announcements and promises, consider they actually screwed the whole ASPCA.

  4. So close to the release of the iPh5, reported to use aluminum rather than either black or white glass/plastic. Why bother for three months of iPh4?

    While we’re on the subject, I would rather have an aluminum iPad than either black or white.

  5. Why don’t they just put a few layers of white paint and then put some black paint behind the white? It will be white on the outside and the black on the inside will block the light. Or just forget the white and make black ones.

  6. If I remember correctly the white paint that finally fixed the issue came from Japan. Maybe the recent tragedies there made the supply of that special paint un-reliable, for now.

  7. Apples version of Vaporware isn’t a product that doesn’t exist (or exists only as a plastic, non-functional mock-up of a future product), it’s a product in a particular color. While it is still a FAIL, it is not a fail of the epic proportions that other manufacturers have suffered.

    BTW, the black/white comments above had me cracking up!!

  8. What’s the problem? People who held off buying an iPhone 4 ONLY because they wanted a white one are the few and the stupid.

    Apple probably actually INCREASED sales of iPhone 4 (by not having a white version) because reducing customer choice reduces customer confusion/indecision and increases satisfaction. And Apple probably reduced the number of 14-day returns from iPhone 4 customers deciding they wanted a white one instead of a black one, or vice versa.

    And the black one looks better, with no stark black rectangle when the screen is off, and no odd-looking off-center “black dot” (user-side camera) on white background.

    I’ll bet iPhone 5 will physically look very similar to iPhone 4, with most of the changes being “under the skin,” such as A5 processor and new software features (iOS 5). And there will be a white model, available from “day one.”

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