“Looking to get more subscribers for its iPad app, The Wall Street Journal will start selling single-issue digital versions of its morning paper for $1.99 in the within the existing free app,” David Kaplan reports for paidContent.
“In a conversation last week with Alisa Bowen, Dow Jones’ digital head, she described the move as part of the company’s ‘open house approach,’ designed to entice readers with a sampling of its content,” Kaplan reports. “Bowen said the move had nothing do with the New York Times’ new metered paywall, which it announced last week.”
MacDailyNews Take: Obviously not; if they followed NYT’s lead they would have tried to charge $9.99 per issue.
Kaplan continues, “Up to now, those who downloaded the free WSJ app on the iPad could receive some free content. But to get the full range of the WSJ’s updated news and features, they had to subscribe. There will still be limitations on what the readers who choose the single-issue download can receive. In essence, they’ll just get what’s in that day’s print edition. But they’ll be able invited to get the full “Now Edition” for $18 a month, which includes regular news updates.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
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New York Times erects paywall, rolls out digital subscriptions; agrees to Apple’s terms – March 17, 2011