Apple’s iPad 2 arrives in 25 more countries this Friday; Available in Hong Kong, Korea and Singapore in April

Apple today announced that iPad 2, the second-generation of its third post-PC device, will go on sale in 25 additional countries this Friday, March 25. iPad 2 will be available at Apple retail stores and select Apple Authorized Resellers at 5 p.m. local time, and online through the Apple Store beginning at 1 a.m. Apple today also announced that all models of iPad 2 will be available in Hong Kong, Korea, Singapore and additional countries in April.

“While competitors are still struggling to catch up with our first iPad, we’ve changed the game again with iPad 2,” said Steve Jobs, Apple’s CEO, in the press release. “We’re experiencing amazing demand for iPad 2 in the US, and customers around the world have told us they can’t wait to get their hands on it. We appreciate everyone’s patience and we are working hard to build enough iPads for everyone.”

iPad 2 features an entirely new design that is 33 percent thinner and up to 15 percent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen. iPad 2 features Apple’s new dual-core A5 processor for blazing fast performance and stunning graphics and now includes two cameras, a front-facing VGA camera for FaceTime and Photo Booth, and a rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time. Though it is thinner, lighter, faster and packed with new features, iPad 2 still delivers up to 10 hours of battery life that users have come to expect.

iPad 2 with Wi-Fi will be available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK on March 25 for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) the 64GB model. iPad 2 with Wi-Fi + 3G will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad 2 will be available in Hong Kong, Korea, Singapore and additional countries in April, and in many more countries around the world in the coming months. Further international availability and pricing will be announced at a later date.

iMovie and GarageBand for iPad apps are available for $4.99 (US) each from the App Store on iPad or via the iTunes App Store. The Smart Cover is available in a range of colors in vibrant polyurethane for $39 (US) or rich leather for $69 (US).

Source: Apple Inc.

MacDailyNews Take: If Apple spreads their meager iPad 2 supply any thinner…

Seriously, they can’t adequately supply Omaha, but they’re going to launch in 25 countries? What are they going to do ship 25 iPad 2 units, one to each country? Either that, or they’ve been sitting on a stockpile and having U.S. customers line up at 4am for the last week and a half as a publicity stunt. Neither option is very palatable or acceptable. Paging Dr. Cook, Dr. Tim Cook, operations genius…

Let’s hope instead that Apple experienced huge, unexpected (for some unknown reason) levels of demand, but now they’ve somehow magically increased production to the point where they can now satisfy 26 countries around the world by this Friday.


  1. Little did we know that yesterday, all of Apple’s supply chain woes ended forever as they brought their newest innovation online: the iReplicator.

    1. Just because you don’t understand it does not mean the don’t have a plan. I’m sure they put a a plan in place before the launch and they are following that plan. That is what good businesses do, they just don’t throw things at the wall and see if they stick. As for estimating the demand, It’s is an educated guess and everything else you learn in economics classes about supply an d demand. You can never be exactly accurate but to still have an overselling demand is not a bad thing.

      Obviously, no one does it better unless you think those two-for-one specialist do it better.

    2. I can understand the frustation for shortages, but I don’t think we can make assumsumpts and judgements about apple at this time. There is probably a lot going on and we outsiders don’t know or have information about.

      I think ramping production of a product takes time and it follows a process. Perhaps, they are opening up more production lines and are getting more efficient at manufacturing. They continue to learn and improve production since they started production a few months. It takes time to train and for workers at the plants to get proficient at what they do.

      I doubt Apple wants frustated customes and they can’t snap a finger and produce millions of products. Production and capacity can change overtime and I think they make decisions they think are the best based on this data. Its not easy and I don’t think most of us are as smart as Apple’s Managements on this.

  2. Will March 25th still be part of this quarter? or will the 1st day of international launch be included in sales reported for this quarter? I know the quarter ends on March 25th but don’t remember if it is inclusive of the date or not?

  3. I disagree with MDN’s constant griping about the supply trickle. Middle school economics taught us about a little thing called the law of supply and demand. Simply, if the supply exceeds the demand, the price goes up and if demand exceeds supply, the price goes down.

    Complain all you want about the “trickle” of iPad 2s to the consumer (not much unlike the iPhone 4s or iPad 1s after launch), but one thing Apple has done is completely ignored the law of supply and demand. People lining up for weeks and salivating all around the world to get one, and NO price increase?

    Plus, by getting as many as possible to as wide an area as possible, Apple has further flummoxed the vaporware producers. They talk about their amazing products with all these specs and features, meanwhile I’m standing in line waiting for and watching an actual device walk by me out of the mall.

    No one likes shortages, but look at the price of superbowl

    1. Tickets (because of short supply) or superbowl ads (for the same reason).

      While inconvenient, no one who does not have the time/money is standing around in line for the iPad. It’s not like the soviet grocery store where you’re in line for food that you cannot live without. This is a luxury/convenience item that might improve productivity, but mostly is just incredibly cool.

    2. Actually, Supply & Demand have affected prices; on Ebay and all the other resellers. There the going prices for an iPad 2 is in excess of US$1000. You may justifiably hate scalpers, just like Superbowl ticket scalpers, but they prove that the laws of economics have not been repealed.

  4. I to would rather first sell to the USA. However, I will get my 3rd and 4th iPads later this year. Apple is an international supplier of products and services. How many years (decades) did we (the Mac users) have to look for the Mac OS version months or years after the Microsoft Windows OS version was released.

    Soon it will be all Apple world wide. If you want to see a Windows PC one can be seen (with it’s Blue Screen of death) in the Smithsonian museum.

  5. Uhh, well MDN, either that or Apple is just evenly distributing the iPads around the world so that every country has an equal chance of getting them. While having long lines for iPads certainly does generate hype, I don’t think the idea that Apple is using US customers as such while holding an unbalanced amount of supply is very accurate. More than likely, they had only a certain amount of supply and aliquoted a specific number of iPad 2’s to be used for the US, and they stuck hard with this number. Apple has to get the iPad 2s to the whole world and not just the US so they can start generating buzz around the whole world, and not just the US.

    Go Apple!

  6. I think Apple has always had inventory allocated to the international launch countries. The supply has always been fragmented, so it’s not going to change now.

    When they launch in HK, that’s when the grey market shifts out of the US.

    1. “When they launch in HK, that’s when the grey market shifts out of the US.” – most insightful comment so far.

      As an American living abroad, I think most of my countrymen forget how americentric the web can appear, and while the US market got first dibs at a great piece of the pie, the real growth markets for Apple products is in Europe and especially Asia.

      Controlling the grey market in these countries and satisfying growing demand for product is the honorable thing to do – Apple fans have been waiting patiently for a month, but that doesn’t mean we starve until the US gets fat on supply. Be fair to everyone, and I’m sure Apple will be.

  7. C’mon MDN, you know better…

    You know that the way to increase demand is to constrain supply…

    Harley – Davidson does it every year, and now Apple has caught on to the technique.

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