Windows Phone ’07 fails to staunch Microsoft’s hemorrhaging mobile share

Ballmer Bomb“Microsoft continues to fall farther behind rivals Apple and Google in the smartphone market, according to data released Monday,” Paul McDougall reports for InformationWeek.

“Microsoft’s share of U.S. smartphone platforms slipped 1.7%, to 8%, during the three months ended Jan. 31, according to market watcher comScore. Over the same period, Google Android’s share increased 7.7%, to 31.2%, while Apple’s iPhone held steady—increasing .1% to 24.7%.,” McDougall reports. “The biggest quarterly falloff in market share belonged to Research In Motion, which saw its stake decline 5.4% to 30.4%.”

MacDailyNews Take: Those numbers are going to do some interesting things as the Verizon iPhone units begin to hit to data collectors.

McDougall continues, “The new data surely comes as a disappointment to Microsoft, which was counting on Windows Phone 7 to restore its relevance in the increasingly crucial smartphone arena. Backed by a multimillion dollar ad campaign and events around the country, Microsoft launched Windows Phone 7 devices from HTC, Samsung, LG, and Dell on Nov. 8 with carrier partners AT&T and T-Mobile. The company pitched Windows Phone 7’s “Smart Tiles”, which deliver instant messages, e-mails, and social networking updates to the home screen in real time, as a way for users to instantly get the information they need without getting lost in a sea of icons.”

MacDailyNews Take: And why is WIndows Phone ’07 pitched that way? Because it has a shot glass of icons available. They tried to cover their AppLack™ with marketing B.S. They failed miserably.

McDougall continues, “Microsoft isn’t giving up the fight. The company last month struck a deal with Nokia under which the Finnish company agreed to use Windows Phone 7 as the default OS throughout its smartphone lineup. That could boost Microsoft’s share of the global mobile market, where Nokia remains the leader in terms of units shipped despite a falloff in recent quarters. The companies have conceded, however, that their deal is preliminary and consumers may not see any Windows Phone 7-powered Nokia phones in stores until 2012.”

MacDailyNews Take: Who wants to bet that Ballmer’s already been up to Canada with a dump truck full of cash trying to sign up RIM for the Windows Phone ’07 bomb?

Read more in the full article here.

MacDailyNews Take: Yet another delectable slow-motion train wreck from Microsloth.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. Android may lead iOS 30,4% to 24,7% but my guess is that a great many Android users just tinker with their phone (modify this and that, etc.), they don’t do any real work or communications with it. In other words: teenage nerds.

    1. You got that backwards.

      Only 1% of those 30.4% are nerdy people that bought the high-end models (the so-called iPhone killers). The other people just couldn’t/wouldn’t afford a real iPhone and got the cheap knockoffs because the alternative would be a BlackBerry (HAHAAHAHHAA)

    2. Don’t forget all the BOGO sales Verizon had prior to landing the iPhone. Funny, those seem to be over now.

      MDN is right – next quarter’s sales figures should be very interesting, and continuing over the next two years as Verizon Android contracts expire.

    1. So true!

      The article quotes: “Over the same period, Google Android’s share increased 7.7%, to 31.2%, while Apple’s iPhone held steady—increasing .1% to 24.7%.” How about comparing *iOS* units to Android units, i.e. oranges-to-oranges?

      MDN, don’t let them get away with this bullshit!

  2. Would it be too much trouble for MDN to delineate the end of their “takes”? For example, in this article, why not put “McDougall continues” in blue? That would make it a lot easier to tell the difference what you are comment and what you are commenting on.

    1. As a long time reader, I agree with this idea. Yes it is easy to spot the start of MDN’s take, but I would appreciate MDN making it easier to find the resumption of the article too.

  3. The Nokia strategy is fantastic. Pay $1B to gain market share in Pakistan, Greenland and Belize where Symbian currently dominates. In the US, where market share really counts, Symbian is invisible. In the US, Windblows ’07 might just get back its old market share with the Nokia deal. Ballmer must have a deathwish. He has Kevorkian on speed dial.

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