Developer: RIM Playbook’s development process is terribly designed; I quit

“You win. I concede defeat. I no longer want to attempt developing an app for the Playbook,” developer Jamie Murai blogs. “Are you happy now? Surely you must be. Considering how terribly designed the entire process is, from the registration right through to loading an app into the simulator, I can only assume that you are trying to drive developers away by inconveniencing them as much as humanly possible.”

“Having already developed apps for the iPhone and iPad, I had a little experience with the process of signing up for developer programs, and naturally I assumed that yours would be different, but fairly straight forward none the less,” Murai reports. “Well, you know what they say about making assumptions!”

Murai reports, “First, I had to fill out a form with my personal information. No big deal, pretty standard. I do, however, notice that although it is currently free to register with App World, in the future there will be a $200 USD charge. Now just in case you’ve never looked in to competing developer programs, Apple charges $99, and Google charges $25. Considering you are by far the underdog in this game, how do you justify charging double the price of the market leader? Also, with the $99 or $25 charge, Apple and Google let you publish and unlimited number of apps on their stores. You, on the other hand, have decided that for $200, a developer should only get to publish 10 apps, and it will cost $200 for every additional 10 apps. On Twitter, I believe that would colloquially be referred to as a fail.”

It gets much worse. Read more in the full article here.

MacDailyNews Take: Dead company walking (and praying for a takeover offer).

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]


  1. RIM and Microsoft see corporate e-mail differently, so I don’t see the latter as a possible suitor, especially with Nokia in bed. Yahoo! likes to take over companies and run them into the ground further. But I would like to nominate Dell as a company that ought to buy RIM outright, if only for the QNX operating system.

  2. LOL – the letter is hilarious – but sad.

    They should have tossed their towel in with Nokia when they had a chance.

    This is, however, a great lesson in human nature. You see, I bet all the RIM folks are thinking they have such a great and powerful and clever system.

    Lesson: never underestimate the power of self-deception!

    1. Unfortunately, I think they’ve been trying for a long time.

      I think this article hints at something that is pure conjecture, but might be based in reality- RIM is hiring fresh compsci grads who have no real-world experience. Any software developer and product manager worth his/her salt would not allow a development kit to be released like this.

      How can management permit such a poor developer experience?

  3. If RIM is in 3rd place, it needs to be letting developers sign up for FREE…

    I get the strong feeling, from the quotes I’ve heard straight from the CEO’s mouth, that RIM’s board and management are living in a haze outside reality.

    Apple has set a very high bar and continues to raise it. I doubt RIM will be able to reach it.

    In fact, Apple may do what no other company has done that I can remember, in that it may dominate with a supermajority the iPad product segment it popularized by simply upgrading everything so fast that competitors can NOT keep up.

  4. the hard truth is RIM simply does not have the competency to write sophisticated software. they should have bought Palm and Web OS, that was their only hope. now instead they are going to be the next Palm.

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