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Verizon Wireless CEO: We sold more iPhone 4s during launch than any other product ever; over 60% of sales occurred online

“Verizon Wireless sold more iPhone 4s during its initial launch than any other product in the carrier’s history, said Chief Executive Daniel S. Mead,” Shayndi Raice reports for The Wall Street Journal.

“Mr. Mead said [Verizon] wouldn’t release iPhone sales figures until the company’s next earnings release,” Raice reports. “Verizon first offered pre-orders of the phone to existing customers on Feb. 3, and then began selling it in stores one week later. Mr. Mead said the company staggered the launch of the Apple Inc. device in phases so that customers would have a smooth purchasing experience. “It was a conscious decision to spread the launch over three phases,” said Mr. Mead.”

Raice reports, “Mr. Mead said more than 60% of iPhone sales occurred online. That heavy activity online contributed to short lines on launch day, which were noted by many news outlets. ‘If we had not done online, you would have seen a much different flow in the pictures,’ he said. In a few days, the company will double the number of stores that sell the iPhone, going from 4,000 to 8,000… Mr. Mead also said he expects Apple to offer mobile devices on the carrier’s 4G technology, although he declined to specify the nature of those products or when they would be released.”

Read more in the full article here.

[Attribution: MacRumors. Thanks to MacDailyNews Reader “Lynn W.” for the heads up.]

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